Journalism & Mass Comm. (JMC)
Preparatory course to develop writing and editing skills specifically as related to professional journalism and mass communication. Required if score is less than 77 on School-administered language-skills test. Not counted toward graduation.
Examines structures and functions of mass media and newspapers, magazines, broadcast journalism, broadcasting, advertising and public relations. Designed to provide a critical overview of the mass media. Includes guest speakers.
Introduction to media writing, creative and critical thinking, information literacy, data management, computer search tools, social media and interviewing for mass communications professionals.
Review of English grammar and usage; preparation for taking SOJMC standard language exam.
Introduction to advertising and broadcast copy writing. Includes strategy, script formats, persuasion, styles of writing, editing, and industry organization, structures and standards. Many writing assignments.
Pre-req: JMC 101 with a minimum grade of C and JMC 102 with a minimum grade of C.
This course provides students with an overview of fundamental approaches, theories, and perspectives essential to successfully complete a minor in media studies.
An introduction to still digital photography and image processing.
Introduction to Sports Journalism involves applying the core principles of journalism (honesty, accuracy, clarity, fairness, accountability) to covering any sports related activity.
Pre-req: JMC 101 with a minimum grade of C.
Design principles; conceive, create and evaluate executions for print, websites, mobile applications, information-based and ad based graphics. (PR: Keyboarding proficiency)
An examination of theories, practices and techniques of strategic communications used by agencies and organizations.
Methods of taking and editing still and video digital images for print, broadcast, and digital publication.
Students will learn the basics of narrative podcasting, including the history of audio storytelling, branding and listener engagement, production and distribution, script writing, interviewing, and editing.
Staff responsibility on campus broadcast facilities, WMUL-FM. (PR: Written permission before registration and the satisfactory completion of one year of service on WMUL)
Staff responsiblity on campus broadcast facilities, WMUL-FM. (PR: Written permission before registration and the satisfactory completion of one year of service on WMUL)
Practice in gathering and writing news. Emphasis placed on beat assignment reporting, interviewing techniques, and specialized reporting. A laboratory class in which students write for student media. (PR: JMC 102, 300)
Pre-req: JMC 102 with a minimum grade of C and (JMC 300 with a minimum grade of C or JMC 201 with a minimum grade of C).
Advanced course in newspaper copy editing, headline writing and design for daily, community and public relations newspapers. Laboratory instruction and experience on the printed and online issues of the university newspaper, The Parthenon.
Pre-req: JMC 301 with a minimum grade of C and JMC 241 with a minimum grade of C.
In-depth news reporting on the sports beat, breaking news and analysis.
Pre-req: JMC 201 with a minimum grade of C.
Copy editing for newspapers, magazines and online, with emphasis on finding and correcting errors of fact, grammar, spelling. AP style; writing headlines; selecting and placing stories in publications.
Pre-req: JMC 300 with a minimum grade of C.
An examination of advertising and public relations theories and practices used by organizations across all sectors of society. Special emphasis on the role of ethics in advertising and public relations.
Specialized training in the interpretive skills of announcing and newscasting.
Pre-req: JMC 101.
Introduction to the fundamentals of video production, dealing with cameras, microphones, lighting, staging, field Production, editing, post production.
Pre-req: JMC 101 with a minimum grade of C and (ART 219 with a minimum grade of D or JMC 260 with a minimum grade of D).
Introduction and overview of electronic journalism. Emphasis on broadcast writing. Students will report for Newscenter 88 WMUL-FM.
Pre-req: JMC 102 with a minimum grade of C.
A cross-media overview combining study of legal concepts important to the media practitioner, ethical conflicts encountered, and application of legal precedents and ethical principles.
Pre-req: (JMC 103 with a minimum grade of C or JMC 100 with a minimum grade of C) and (JMC 201 with a minimum grade of C or JMC 221 with a minimum grade of C or JMC 300 with a minimum grade of C or JMC 380 with a minimum grade of C).
Digital strategies in news and strategic communication contexts including digital presence and content development; ethical issues, and best practices.
Students learn advanced podcasting techniques, music and sound effects, audio mixing, mastering, and multi-track production techniques and explore legal issues such as intellectual property and copyrights permissions.
Pre-req: JMC 231 with a minimum grade of D and JMC 265 with a minimum grade of D.
Staff responsibility on campus broadcast facilities WMUL-FM or WPBY TV.
Staff responsibility on campus broadcast facilities WMUL-FM or WPBY TV.
Crafting of multimedia content for advertising-public relations and broadcast continuity with attention to communications strategy development, script formats and writing styles for traditional, digital and social media.
Pre-req: JMC 330 with a minimum grade of C or MKT 340 with a minimum grade of C.
Introduction to business side of mass media with emphasis on sales in television and radio; consideration of competing media; differences between commercial and public braodcasting; and the elements of underwriting.
A cross-media overview of the legal concepts important to the media professional with special focus on the roles, rights and responsibilities of those individuals.
The development of the press in the United States, the contributions of American journalists, the rise of radio and television, and the relation of communications developments to political, economic and social trends in America.
Introduction to methods and tools used to monitor, inform and evaluate advertising-public relations decisions including applications of research methods and digital analytics.
Study of the organization and functions of the magazine editorial department, with practice in planning magazine content, laying out pages and establishing production procedures.
Pre-req: JRN 241 or JMC 241.
Advanced instruction in cross media reporting local, state, and federal government; politics, finance, and labor; social and environmental issues, with emphasis on background and interpretation. Course includes field trips and guest speakers. (PR: JMC 301)
Pre-req: JMC 301 with a minimum grade of C.
Students will analyze advertising problems, propose strategic solutions, create messages and present strategies. Students will write, design and produce advertising for a variety of media.
Pre-req: JMC 380 with a minimum grade of D and JMC 383 with a minimum grade of D.
Covers special circumstances faced by electronic media managers including programming, legal constraints, employment practices, technologocal developments, social pressures, impact of the Internet and other concerns.
Focuses on the delivery of advertising-public relations messages with attention to the development of audience personas, content management and analytics for traditional, digital and social media. PR: JMC 330 or MKT 340.
Pre-req: JMC 330 with a minimum grade of C or MKT 340 with a minimum grade of C or JMC 245 with a minimum grade of C.
Fundamentals of researching and writing the popular, factual magazine article; techniques of selling articles to magazines.
Development of various systems of mass communications and comparison with the United States.
Public relations planning, writing, and pitching of strategies and tactics to clients. (PR: JMC 241, 300, 330, 380, 408)
Pre-req: JMC 241 with a minimum grade of C and JMC 300 with a minimum grade of C and JMC 330 with a minimum grade of C and JMC 380 with a minimum grade of C and JMC 408 with a minimum grade of C.
Examination of the handling of public relations problems and opportunities by business, educational, governmental, and social organizations, with particular emphsis on public relatins analysis and problem solving. (PR: JRN 330)
Pre-req: JMC 330 with a minimum grade of C.
Students function as an AD-PR firm that researches, plans, implements, and evaluates advertising and public relations campaigns for clients. Capstone experience. (PR: JMC 330, 380, 383, 408, and either 406, 415, 424 (AD) or 301, 437, 438 (PR))
Pre-req: JMC 241 with a minimum grade of C and (JMC 330 with a minimum grade of C or MKT 341 with a minimum grade of C) and (JMC 201 with a minimum grade of C or JMC 221 with a minimum grade of C or JMC 300 with a minimum grade of C or JMC 380 with a minimum grade of C) and (JMC 385 with a minimum grade of C or JMC 415 with a minimum grade of C or JMC 424 with a minimum grade of C) and (JMC 301 with a minimum grade of C or JMC 437 with a minimum grade of C or JMC 438 with a minimum grade of C).
Study of basic concepts underlying contemporary American mass communications operations and practices and how those concepts affect professional ethics in the field. Examination of ethical conflicts encountered and appliction of ethical principles when determining solutions.
An examination of the current political, social, economic and legal issues affecting the decision making process in the newsrooms and programming centers of the electronic media. (PR: jr standing)
Students report, shoot, edit, write, produce and anchor MU Report, a student-produced newscast. The class makes use of university broadcast facilities and West Virginia Public Television as available. PR: JMC 301
Pre-req: JMC 301 (may be taken concurrently).
A seminar that explores the portrayals and participation of women and people of color in the mass media.
Students will demonstrate uses of emerging media for journalistic purposes, focusing on social networks and conversational media with associated digital media tools and platforms. PR: JMC 301
Pre-req: JMC 301 with a minimum grade of D or JMC 303 with a minimum grade of D.
Creative and practical aspects of typography, design and interactivity of online communications for the mass media.
Pre-req: JMC 241.
An advanced laboratory reporting class in which students, in teams and individually, produce multimedia stories including audio, video, still photos, text and graphics for publication. PR: JMC 260 and 301 (Capstone)
Pre-req: JMC 260 with a minimum grade of C and JMC 301 with a minimum grade of C.
Identifying, analyzing and discussing issues that challenge environmental communications, strategizing the creation of comprehensible environmental messages, and examinging philosophies that underpin environmental communications.
Instruction to assist students in meeting career expectations. Short-term courses designed to bridge instructional programs and practices of professional journalism. Students may participate in supervised publications work in reporting, editing and advertising.
Students will view, critique and evaluate the genres of nonfiction storytelling. Students will produce an original 15-minute film to be screened to the public.
Pre-req: (JMC 260 with a minimum grade of C or JMC 360 with a minimum grade of C) and (JMC 201 with a minimum grade of C or JMC 221 with a minimum grade of C or JMC 300 with a minimum grade of C or JMC 380 with a minimum grade of C) and (JMC 260 with a minimum grade of C or JMC 360 with a minimum grade of C or JMC 332 with a minimum grade of C or JMC 432 with a minimum grade of C).
Independent or group studies or projects in areas of interest to the student and conducted under the direction of a faculty member. Course may be taught by arrangement. Includes regular meetings with the instructor for advice and direction. Projects and studies may include mass communication research studies or special group field projects. Professors are assigned based on their proficiency in the area of study or field report.
Independent or group studies or projects in areas of interest to the student and conducted under the direction of a faculty member. Course may be taught by arrangement. Includes regular meetings with the instructor for advice and direction. Projects and studies may include mass communication research studies or special group field projects. Professors are assigned based on their proficiency in the area of study or field report.
Supervised journalistic work with professional media including newspapers, magazines, radio, television, advertising, and public relations departments and agencies. Conferences with instructor for guidance and evaluation. Arrangements must be made with the School of Journalism internship director before enrollment.
Supervised journalistic or mass communications work with professional media including newspapers, magazines, radio, television, advertising and public relations departments or agencies. Students must have completed a previous internship. (PR: Permission and JMC 490)
Students will assess their work and prepare artifacts for their professional portfolio and program review.