Marketing, B.B.A.
The Core Curriculum is designed to foster critical thinking skills and introduce students to basic domains of thinking that transcend disciplines. The Core applies to all majors. Information on specific classes in the Core can be found at https://www.marshall.edu/gened/.
Course Requirements
| Code | Title | Credit Hours |
|---|---|---|
| Core Curriculum | ||
| Core 1: Critical Thinking | ||
| FYS 100 | First Yr Sem Critical Thinking | 3 |
| PSY 201 | Introductory Psychology (CT) | 3 |
| ACC 215 | Intro Financial Accounting(CT) | 3 |
| Core 2 | ||
| ENG 101 | Beginning Composition | 3 |
| ENG 201 | Advanced Composition | 3 |
| CMM 207 | Bus & Prof Communication | 3 |
| STA 150 | Foundations of Statistics | 3 |
| STA 150L | Foundations of Statistics Lab | 1 |
| Core II Natural/Physical Science | 4 | |
| Core II Humanities | 3 | |
| PSY 201 | Introductory Psychology (CT) | 3 |
| Core II Fine Arts | 3 | |
| Additional University Requirements | ||
| ENG 204 | Writing for the Workplace (Writing Intensive) | 3 |
| MGT 460 | Strategic Management (Writing Intensive) | 3 |
| MKT 371 | International Marketing (Multicultural or International) | 3 |
| MKT 465 | Strategic Marketing (Capstone) | 3 |
| College-Specific | ||
| ENG 204 | Writing for the Workplace | 3 |
| ACC 215 | Intro Financial Accounting(CT) | 3 |
| ACC 216 | Intro Managerial Accounting | 3 |
| ECN 250 | Principles Microeconomics | 3 |
| ECN 253 | Principles Macroeconomics | 3 |
| FIN 323 | Principles of Finance | 3 |
| LE 207 | Legal Environ of Business | 3 |
| MIS 200 | Bus Computer Applications | 3 |
| MIS 290 | Prin Management Info Systems | 3 |
| MGT 218 | Business Quantitative Methods | 3 |
| MGT 320 | Principles of Management | 3 |
| MGT 460 | Strategic Management | 3 |
| MKT 340 | MKT Concepts and Applications | 3 |
| Communication Studies Elective: | 3 | |
| Select one of the following: | 3 | |
| Professional Presentations | ||
| Persuasive Communication | ||
| Group Communication | ||
| Superior-Subordinate Comm | ||
| Intercultural Communication | ||
| Major-Specific | ||
| MKT 231 | Principles of Selling | 3 |
| MKT 341 | Integrated MKT Communications | 3 |
| MKT 437 | Consumer Behavior | 3 |
| MKT 442 | Market Research | 3 |
| MKT 465 | Strategic Marketing | 3 |
| MKT 371 | International Marketing | 3 |
| Students may choose to take elective credit in the major or an emphasis in Digital Marketing and Analytics or Sales. | ||
| MKT Elective 1 | 3 | |
| MKT Elective 1 | 3 | |
| MKT Elective 1 | 3 | |
| MKT Elective 1 | 3 | |
| Free Elective | 3 | |
| Free Elective | 3 | |
| Free Elective | 3 | |
| Free Elective | 3 | |
| Free Elective | 3 | |
| Free Elective | 3 | |
- 1
Marketing Electives - MKT Electives can be any 300 or 400 level MKT courses not already required (except MKT 490 Internship), MGT 420 Operations Management, MGT 428 Negotiations, or ENT 360 . MKT 231 Principles of Selling and MKT 371 International Marketing may not count towards a MKT elective.
Major Information
- The total number of free electives required depends on the number of hours completed in STA 150 Foundations of Statistics or STA 150B Foundations of Stats-Expanded and ENG 101 Beginning Composition or ENG 101P Beginning Composition Plus and the number of hours that can be double-counted toward multiple degree requirements.
- MKT 465 Strategic Marketing is the capstone course for all Marketing majors. It is normally taken in the senior year.
- MKT 371 International Marketing must be taken to meet the International Business requirement.
- The Multicultural or International additional university requirement is met with International Business Elective.
- Please check with advisor about course offerings. Not all classes will be offered every semester.
Semester Plan
The Department of Marketing, MIS and Entrepreneurship offers a Bachelor of Business Administration (BBA) degree in Marketing. Professionals that work in marketing aim to get and keep customers by determining and satisfying customer needs and wants in a diverse market. This is done by making sure the company has the right products and/or services and that these are correctly promoted, distributed, and priced. In the marketing program, you will learn how to be effective at personal selling, promotion development and execution, event coordination, customer experience design, supply chain management, analytics, market research, social media, digital marketing, and strategic planning. Marketing majors can choose to have an area of emphasis in Digital Marketing and Analytics or Sales.
| First Year | ||
|---|---|---|
| First Semester | Credit Hours | |
| FYS 100 | First Yr Sem Critical Thinking | 3 |
| ENG 101 | Beginning Composition | 3 |
| STA 150 | Foundations of Statistics | 3 |
| STA 150L | Foundations of Statistics Lab | 1 |
| PSY 201 | Introductory Psychology (CT) | 3 |
| MIS 200 | Bus Computer Applications | 3 |
| UNI 100 | Freshman First Class | 1 |
| Credit Hours | 17 | |
| Second Semester | ||
| ECN 250 | Principles Microeconomics | 3 |
| CMM 207 | Bus & Prof Communication | 3 |
| Core II Physical or Natural Science | 4 | |
| Core II Fine Arts | 3 | |
| Free Elective | 3 | |
| Credit Hours | 16 | |
| Second Year | ||
| First Semester | ||
| ACC 215 | Intro Financial Accounting(CT) | 3 |
| ECN 253 | Principles Macroeconomics | 3 |
| ENG 201 | Advanced Composition | 3 |
| LE 207 | Legal Environ of Business | 3 |
| CMM Studies Elective | 3 | |
| Credit Hours | 15 | |
| Second Semester | ||
| ACC 216 | Intro Managerial Accounting | 3 |
| MGT 218 | Business Quantitative Methods | 3 |
| ENG 204 | Writing for the Workplace | 3 |
| Free Elective | 3 | |
| Core II Humanities | 3 | |
| Credit Hours | 15 | |
| Third Year | ||
| First Semester | ||
| MKT 340 | MKT Concepts and Applications | 3 |
| MKT 231 | Principles of Selling | 3 |
| MGT 320 | Principles of Management | 3 |
| FIN 323 | Principles of Finance | 3 |
| MIS 290 | Prin Management Info Systems | 3 |
| Credit Hours | 15 | |
| Second Semester | ||
| MKT 341 | Integrated MKT Communications | 3 |
| MKT 371 | International Marketing | 3 |
| MKT Elective | 3 | |
| MKT Elective | 3 | |
| Free Elective | 3 | |
| Credit Hours | 15 | |
| Fourth Year | ||
| First Semester | ||
| MKT 437 | Consumer Behavior | 3 |
| MKT 442 | Market Research | 3 |
| MKT Elective | 3 | |
| MKT Elective | 3 | |
| Free Elective | 3 | |
| Credit Hours | 15 | |
| Second Semester | ||
| MKT 465 | Strategic Marketing | 3 |
| MGT 460 | Strategic Management | 3 |
| Free Elective | 3 | |
| Free Elective | 3 | |
| Credit Hours | 12 | |
| Total Credit Hours | 120 | |