Department of Marketing, MIS and Entrepreneurship

Courses

 Bison icon - General Education Course

Entrepreneurship

ENT 220 Creativity & Innovation3 Credit hours   

Introduction to creativity theory, including exposure to basic frameworks, concepts, and obstacles to creativity. Through practical application, the relationships between creativity, innovation and entrepreneurship are explored.

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ENT 280 Special Topics1-4 Credit hours   

Special topics in entrepreneurship.

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ENT 281 Special Topics1-4 Credit hours   

Special topics in entrepreneurship.

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ENT 282 Special Topics1-4 Credit hours   

Special topics in entrepreneurship.

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ENT 283 Special Topics1-4 Credit hours   

Special topics in entrepreneurship.

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ENT 284 Special Topics1-4 Credit hours   

Special topics in entrepreneurship.

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ENT 320 Marketing for Entrepreneurs3 Credit hours   

Survey of inbound digital marketing strategies that are cost effective for small firms and start-ups. Strategies include search engine optimization and content marketing.

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ENT 340 Business Models for Start-Ups3 Credit hours   

Identification and evaluation of business opportunities; Systematic analysis and design of critical start-up business components.

Pre-req: ENT 220 with a minimum grade of D and ENT 360 with a minimum grade of D.

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ENT 350 The Startup Experience3 Credit hours   

An experiential learning course, students will complete a portion of this course as an apprentice at a new or small business followed by experience starting an online business. (PR: MGT 360)

Pre-req: MGT 360 with a minimum grade of D or ENT 360 with a minimum grade of D.

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ENT 360 Intro to Entrepreneurship3 Credit hours   

A study of the functions, techniques and problems of management of the small business enterprise as opposed to the large-scale corporate situation. The day section, in cooperation with the U.S. Small Business Administration, provides students with field experience as management consultants to an area small business.

Pre-req: MGT 320 with a minimum grade of D or MGT 320H with a minimum grade of D or MKT 340 with a minimum grade of D.

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ENT 370 Dilemmas & Debates in Entrp3 Credit hours   

Refereed by a faculty member, students will engage with entrepreneurs to discuss issues relevant to new ventures including partnerships, working with family, debt, ethical dilemmas, and customer issues.

Pre-req: MGT 360.

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ENT 380 Social Entrepreneurship3 Credit hours   

Introduces students to social entrepreneurship, social venture models, and funding options including philanthropy, government funding, and income generating, self-sustaining business models.

Pre-req: MGT 360 with a minimum grade of D or ENT 360 with a minimum grade of D.

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ENT 410 Corporate Intrapreneurship3 Credit hours   

Application of entrepreneurial mindset, behavior, and capability to the development of new opportunities within an existing organization.

Pre-req: ENT 220 with a minimum grade of D and ENT 360 with a minimum grade of D.

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ENT 467 Bison image  Strategic Entrepreneurship3 Credit hours   

Lean startup and strategic thinking from both causation and effectuation viewpoints utilizing interdisciplinary skills to develop an original business concept, model, and plan. Capstone course.

Pre-req: ENT 350 with a minimum grade of D.

Attributes: Capstone Course
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ENT 469 New Venture Launch3 Credit hours   

Working with advisor and mentors, students start their own ventures, develop prototypes (or service simulation), conduct market test, pivot on their original plans, and pitch ideas to local entrepreneur community.

Pre-req: ENG 467.

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ENT 471 Social Enterprise Practicum3 Credit hours   

Supervised field experience in a social enterprise for a minimum of 200 clock hours. Regular conferences with instructor and weekly progress reports.

Pre-req: ENG 471.

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ENT 472 New Venture Practicum3 Credit hours   

Supervised field experience in a new or existing venture for a minimum of 200 clock hours. Regular conferences with instructor and weekly progress reports.

Pre-req: ENT 467.

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ENT 480 Special Topics1-4 Credit hours   

Study of an advanced topic not normally covered in other courses.

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ENT 481 Special Topics1-4 Credit hours   

Study of an advanced topic not normally covered in other courses.

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ENT 482 Special Topics1-4 Credit hours   

Study of an advanced topic not normally covered in other courses.

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ENT 483 Special Topics1-4 Credit hours   

Study of an advanced topic not normally covered in other areas.

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ENT 484 Special Topics1-4 Credit hours   

Study of an advanced topic not normally covered in other areas.

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ENT 680 Entrepreneurship3 Credit hours   

The management of small business emphasizes how they are started and financed, how they produce and market their products and services and how they manage their human resources.

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Management Information Systems

MIS 200 Bus Computer Applications3 Credit hours   

An introduction to computer applications in business, including spreadsheets, databases, presentation and word processing. Students also learn to integrate spreadsheet and database outputs into presentations and reports.

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MIS 290 Prin Management Info Systems3 Credit hours   

Introduction to the development, selection, use, and impact of information and communication technologies and systems in modern organizations and enterprises.

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MIS 300 Intro to Business Programming3 Credit hours   

Introduction to programming in a business context, emphasizing problem solving using basic programming logic and data structures, interface concepts, file and database access, and selection and use of development tools. (PR: MIS 290)

Pre-req: MIS 290 with a minimum grade of D.

Grade Mode: Normal Grading Mode
MIS 307 Advanced Business Programming3 Credit hours   

Builds upon the business programming introduction with an emphasis on distributed, data-driven applications and higher order data structures (PR: MIS 300)

Pre-req: MIS 300.

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MIS 310 Bus Sys Analysis & Design3 Credit hours   

The course covers business application systems development, behavioral considerations in the: development process, feasibility assessment, requirement analysis, and communication skills. Emphasis on prototyping and fourth generation languages. (PR: Passing the COB Computer Literacy Test and any programming language)

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MIS 333 Bus Telecomm Sys3 Credit hours   

To understand the applications, concepts and management of telecommunications. Students will be exposed to network components and network operations. Emphasis will be on strategic business applications of telecommunication systems.

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MIS 340 Intro to Database Mgt Systems3 Credit hours   

Introduction to enterprise data administration emphasizing database environment and architecture, relational model and languages, database requirements, and modeling. Introduction to the use of a database managment system.

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MIS 350 E-Commerce Systems3 Credit hours   

E-Commerce from a management and socio-technical perspective emphasizing current technologies and issues, including internet-enabled business models, legal and social issues. PR: MIS 290 or permission of COB advising office.

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MIS 360 Intro to Bus Intel & Analytics3 Credit hours   

Introduction to the field of business intelligence & analytics, introducing the use of big data, statistical, quantitative analysis, exploratory and predictive models, and fact-based management to drive decisions and actions.

Pre-req: MGT 218 with a minimum grade of D and MIS 290 with a minimum grade of D.

Co-req: MIS 340
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MIS 400 MIS Practicum1-3 Credit hours   

Students explore career interests, while applying classroom knowledge and skills, gaining a clearer sense of what they still need to learn and an opportunity to build professional networks.

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MIS 411 App Sys Anlyn & Dsgn3 Credit hours   
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MIS 412 Enterprise Systems3 Credit hours   

A study of cross-functional and process-oriented information systems. Topics to include business process management, supply-chain, and relationship management systems. PR: MIS 290 or permission of COB advising office.

Pre-req: MIS 290.

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MIS 415 Emerging Info & Comm Tech3 Credit hours   

A study of emerging information and communcation technologies in a business and organizational context. PR: MIS 290 or permission of COB advising office.

Pre-req: MIS 290.

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MIS 420 Info Security Management3 Credit hours   

A study of information security risk analysis and assessment; threats to information security; defense measures; and legal, privacy, and ethical issues in information security.

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MIS 470 Business Sys Proj Mgt3 Credit hours   

Project management for information and process-oriented organizational systems. Tools, techniques, feasibility, post-project evaluation, information and knowledge exchange, change and vendor management. (PR:290/permission of COB)

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MIS 475 Bison image  Strat Management Info Systems3 Credit hours   

A capstone course for management majors. Emphasis will be on creating and using information systems to give businesses a competitive advantage and provide strategic support for all levels of management.

Attributes: Capstone Course
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MIS 476 Bus Intel & Analytics Project3 Credit hours   

A capstone project in business intelligence & analytics. Principles of business intelligence & analytics as applied to the development of a comprehensive, multi-disciplinary business intelligence and analytics project.

Pre-req: MIS 460.

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MIS 480 Special Topics1-4 Credit hours   
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MIS 481 Special Topics1-4 Credit hours   
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MIS 482 Special Topics1-4 Credit hours   
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MIS 483 Special Topics1-4 Credit hours   
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MIS 485 Independent Study1-4 Credit hours   
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MIS 486 Independent Study1-4 Credit hours   
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MIS 487 Independent Study1-4 Credit hours   
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MIS 488 Independent Study1-4 Credit hours   
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MIS 490 Internship3-12 Credit hours   
Grade Mode: Credit/No Credit Grade Only
MIS 600 Management Information Systems3 Credit hours   

The course examines personal, work group, and enterprise information systems with respect to their value, their components, and the process of developing them.

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MIS 605 Systems Analysis and Design3 Credit hours   

Introduction to information systems from system implementor's viewpoint; information systems life cycle; techniques of analysis; data dictionaries and data flow diagrams; computer-oriented system description. (PR: Admission to program)

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MIS 610 Systems Quality Assurance3 Credit hours   

This course will cover the steps in developing enterprise IT policies, standards, guidelines and procedures while ensuring quality and compliance responsible for the design, implementation , and evaluation, and monitoring of a comprehensive system. Physical design of information systems; hardware selection; software design; database considerations; program development; software structuring techniques; cost/performance trade-offs; system implementation; evaluation and optimization techniques.

Pre-req: MIS 605 with a minimum grade of D.

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MIS 621 Information Structures I3 Credit hours   

Representation and manipulation of numeric and non-numeric information, linear lists, strings, multilinked structures; sorting and searching; storage management; data structures in programming language. Relevant aspects of discrete mathematics.

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MIS 622 Emerging Tech in Info Systems3 Credit hours   

This course will explore the emerging technologies in information systems. These technologies are generally new but include older technologies that are still controversial and relatively undeveloped in potential. A continuation of MIS 621. Tree, graph, and set structures; file structures for secondary storage; aspects of discrete mathematics.

Pre-req: MIS 621 with a minimum grade of D.

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MIS 623 Database Management3 Credit hours   

Review of information structures and of relationships among data elements and objects. Relational database theory; design and organization of databases, retrieval structures, and query mechanisms.

Pre-req: MIS 621 with a minimum grade of D.

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MIS 624 Data Warehousing3 Credit hours   

A hand-on introduction to the concepts and techniques of data warehousing and data mining.

Pre-req: MIS 623 with a minimum grade of D.

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MIS 647 IT Disaster Plan and Recovery3 Credit hours   

This course provides the skills necessary to manage IT disaster recovery planning. The course focuses on the protection of information. Students will analyze risk, design a plan, and explore available technologies.

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MIS 650 Special Topics1-4 Credit hours   

Permission of the division head and full MBA admission.

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MIS 651 Special Topics1-4 Credit hours   

Permission of the division head and full MBA admission

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MIS 678 Management Infor Systems3 Credit hours   

To familiarize students with the characteristics and functions of management information systems, as well as the benefits, limitations, and applications for advanced management information systems.

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MIS 680 Health Comm Telematics3 Credit hours   

A presentation and analysis of the primary and emerging technological means of communication, collaboration, and information search and retrieval within the healthcare and medical fields.

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MIS 681 Thesis1-6 Credit hours   

Investigate a research problem of theoretical interest and practical value under mentorship of a management information systems faculty.

Grade Mode: Credit/No Credit Grade Only
MIS 685 Bus Intel/Analytics3 Credit hours   

Introduction to methods to improve fact-based managerial decision making. Focus on analytics types and data manipulation to discover patterns and generate information associated with products and services.

Pre-req: MIS 678.

Grade Mode: Normal Grading Mode

Marketing

MKT 231 Principles of Selling3 Credit hours   

Elements of professional personal selling from prospecting through follow-up designed for individuals preparing for a career in sales/marketing and those desiring skills to influence, persuade, or lead others.

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MKT 340 MKT Concepts and Applications3 Credit hours   

Introduction to marketing as the central activity of organizations in creating exchanges with customers. Focuses on strategies related to environmental opportunities and threats using product, price, promotion and distribution tools.

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MKT 341 Integrated MKT Communications3 Credit hours   

A managerial analysis of the principles and practices of the promotion mix from the viewpoints of the consumer, the firm, the industry, and the macroenvironment.

Pre-req: MKT 340 with a minimum grade of D.

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MKT 344 Retail Management3 Credit hours   

Management of retail establishments including successful retail merchandising, stock control, buying, pricing, marketing, advertising, promotion, displaying, credit, and selling of goods and/or services.

Pre-req: MKT 340 with a minimum grade of D and (ACC 215 with a minimum grade of D or ACC 310 with a minimum grade of D).

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MKT 345 Hospitality & Tour Marketing3 Credit hours   

Acquaint students with the marketing functions within the hospitality and tourism industry to develop effective marketing plans and gain an understanding of hospitality and tourism consumer behavior.

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MKT 349 Prin Domestic Transport3 Credit hours   

Introduction to the history, economics, and regulation of U.S. domestic motor, rail, air and pipline transportation. Particular emphasis is placed upon the significance of transporation to the development of the United States and today's economy.

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MKT 350 Supply Chain Logistics3 Credit hours   

A supply chain approach is used to explain activities that create an efficient flow of products from point of origin to point of consumption in order to satisfy customer requirements.

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MKT 371 Bison image  International Marketing3 Credit hours   

A study of marketing across national borders. Emphasis is placed on international environments, methods of entry, and marketing mix development, including the conflict between standardization and adaptation.

Pre-req: MKT 340 with a minimum grade of D.

Attributes: International
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MKT 375 Business to Business Marketing3 Credit hours   

Study of marketing products and services to business, institutions and government. Focus on organizational buying, market planning and development of marketing mix. (Prerequisite: MKT 340)

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MKT 400 Social Media Marketing3 Credit hours   

Social media as a marketing function: Students will gain the knowledge and skills necessary to engage and service the customer and explore the strategic use of current social media platforms.

Pre-req: MKT 340.

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MKT 425 Marketing Analytics3 Credit hours   

Students analyze data to make marketing decisions regarding segmentation and target market selection, product positioning, brand choice, customer relationship management, pricing, customer lifetime value, and other areas.

Pre-req: MGT 218 with a minimum grade of D and MKT 340 with a minimum grade of D.

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MKT 430 Digital Marketing3 Credit hours   

Introduction to Google AdWords, Google Analytics, search engine optimization (SEO), website design, content and email marketing.

Pre-req: MKT 340.

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MKT 435 Internet Marketing3 Credit hours   

Introduction to Internet as a sales and marketing tool, web page development, strategic planning for e-commerce, non-Internet functions which support e-commerce, and integration of e-commerce into conventional MKT mix.

Pre-req: (MKT 340 or MKT 340E).

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MKT 437 Consumer Behavior3 Credit hours   

Acquaints the student with individual and group behavior as it pertains to consumer activity. Theories and findings in the behavioral sciences, as well as those set forth by the marketing scholars, are examined so as to understand the behavioral patterns of consumers. Cultural, social, and psychological influences are considered, in addition to the traditional economic interpretations. The stress of the course is on incorporating these data into the managing of the marketing effort.

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MKT 440 Sales Management3 Credit hours   

An exploration of the duties and activities of sales managers. Topics typically include planning and forecasting as well as organizing, staffing, training, compensating, motivating, and evaluating the sales force. (PR: MKT 340)

Pre-req: MKT 340 or MKT 340E.

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MKT 442 Market Research3 Credit hours   

Scope and importance of market and distribution research; product, package, brand analysis and social impact; con- sumer, industrial and institutional surveys, quantitative and qualitative analysis of market data; situation analysis, sampling, tabulation and presentation methods.

Pre-req: (MKT 340 with a minimum grade of D or MKT 340H with a minimum grade of D) and (MGT 218 with a minimum grade of D or MTH 225 with a minimum grade of D or STA 225 with a minimum grade of D or IST 130 with a minimum grade of D or EDF 417 with a minimum grade of D or PSY 223 with a minimum grade of D or SOC 345 with a minimum grade of D).

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MKT 445 Services Marketing3 Credit hours   

Examination of the marketing of services offered by business and non-business organizations with particular emphasis on the unique aspect of the services marketing mix and the implementation of service strategy. (Prerequisite: MKT 340)

Grade Mode: Normal Grading Mode
MKT 449 Transport Law/Pub Policy3 Credit hours   

Comprehensive review of the regulation of carriers and transportation regulatory acts, functions of the procedure before the several regulatory commissions.

Pre-req: ACC 216 with a minimum grade of D and (MGT 218 with a minimum grade of D or MGT 318 with a minimum grade of D or MTH 225 with a minimum grade of D or IST 130 with a minimum grade of D or EDF 417 with a minimum grade of D or PSY 223 with a minimum grade of D or SOC 345 with a minimum grade of D).

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MKT 465 Bison image  Strategic Marketing3 Credit hours   

Capstone integrated study of marketing for decision making. Emphasis on the application of marketing principles and concepts for the purpose of developing, analyzing, and mof- ifying marketing plans and strategy. (PR: MKT 340 and Senior Standing).

Pre-req: MKT 231 with a minimum grade of D and MKT 437 with a minimum grade of D and MKT 442 with a minimum grade of D.

Attributes: Capstone Course
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MKT 480 Special Topics1-4 Credit hours   

Study of an advanced topic not normally covered in other courses. Marketing majors only, with permission of depart- ment chairman.

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MKT 481 Special Topics1-4 Credit hours   

Study of an advanced topic not normally covered in other courses. Marketing majors only, with permission of depart- ment chairman.

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MKT 482 Special Topics1-4 Credit hours   

Study of an advanced topic not normally covered in other courses. Marketing majors only, with permission of depart- ment chairman.

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MKT 485 Independent Study1-4 Credit hours   

Pre-req: MKT 442 and MKT 231 and MKT 437.

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MKT 486 Independent Study1-4 Credit hours   
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MKT 490 Internship3-12 Credit hours   

A supervised experience in which the student works for a business firm/agency to gain practical experience by completing a defined work program. Student performance is evaluated. evaluated. This course may not be used as a marketing elective.

Grade Mode: Credit/No Credit Grade Only
MKT 511 Marketing and Management3 Credit hours   

A comprehensive survey of the fundamental principles of management and marketing applicable to all organizations. Provides the student with a basis for analyzing appropriate situations in a managment/marketing framework.

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MKT 580 Special Topics1-4 Credit hours   
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MKT 581 Special Topics1-4 Credit hours   
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MKT 600 Marketing Management3 Credit hours   
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MKT 610 Mkt/Nonprofit Organizations3 Credit hours   
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MKT 625 Hosp and Tourism Marketing3 Credit hours   

Examinatino of marketing principles and the unique aspects of services marketing for the purpose of strategic decision making, marketing management and developing marketing plans in the tourism and hospitality industry.

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MKT 650 Special Topics1-4 Credit hours   

Pre-req: MKT 501.

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MKT 651 Special Topics1-3 Credit hours   
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MKT 660 Independent Study1-4 Credit hours   

Pre-req: MKT 682.

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MKT 681 Thesis1-6 Credit hours   
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MKT 682 Adv Marketing Management3 Credit hours   

An integrated approach to marketing from a managerial point of view-making use of economic, quantitative, and behavioral concepts in analyzing and developing a framework for the dicision-making and implementation of the firm's marketing program.

Pre-req: MKT 511.

Grade Mode: Normal Grading Mode
MKT 683 Adv Marketing Research3 Credit hours   

A study of research methods and procedures used in the mar- keting process; emphasis will be given to the sources of market data, sampling, preparation of questionnaires, col- lection and interpretation of data.

Pre-req: MKT 682 and MGT 601.

Grade Mode: Normal Grading Mode
MKT 684 Global Marketing3 Credit hours   

This course provides a decision-oriented approach to global marketing; focus will be placed on market entry strategies, segmentation techniques, and marketing mix decisions in a multi-national environment.

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MKT 685 Marketing Problems3 Credit hours   

Determination of the marketing mix within the framework of the problem-solving and decision-making process.

Pre-req: MKT 682.

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MKT 686 IMC for Prof Services3 Credit hours   

The importance and application of integrated marketing communications in marketing professional services are examined. Information is drawn from business and other areas of study and experiential learning activities are incorporated.

Pre-req: MKT 501.

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MKT 698 Independent Study in Marketing1-3 Credit hours   
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MKT 749 Research Paper3 Credit hours   
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MKT 797 THESIS6 Credit hours   
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