Department of Marketing, MIS and Entrepreneurship
Courses
- General Education Course
Entrepreneurship
Introduction to creativity theory, including exposure to basic frameworks, concepts, and obstacles to creativity. Through practical application, the relationships between creativity, innovation and entrepreneurship are explored.
Special topics in entrepreneurship.
Special topics in entrepreneurship.
Special topics in entrepreneurship.
Special topics in entrepreneurship.
Special topics in entrepreneurship.
Survey of inbound digital marketing strategies that are cost effective for small firms and start-ups. Strategies include search engine optimization and content marketing.
An experiential learning course, students will complete a portion of this course as an apprentice at a new or small business followed by experience starting an online business. (PR: MGT 360)
Pre-req: MGT 360 with a minimum grade of D or ENT 360 with a minimum grade of D.
A study of the functions, techniques and problems of management of the small business enterprise as opposed to the large-scale corporate situation. The day section, in cooperation with the U.S. Small Business Administration, provides students with field experience as management consultants to an area small business.
Pre-req: MGT 320 with a minimum grade of D or MGT 320H with a minimum grade of D or MKT 340 with a minimum grade of D.
Refereed by a faculty member, students will engage with entrepreneurs to discuss issues relevant to new ventures including partnerships, working with family, debt, ethical dilemmas, and customer issues.
Pre-req: MGT 360.
Introduces students to social entrepreneurship, social venture models, and funding options including philanthropy, government funding, and income generating, self-sustaining business models.
Pre-req: MGT 360 with a minimum grade of D or ENT 360 with a minimum grade of D.
Strategic Entrepreneurship3 Credit hours Lean startup and strategic thinking from both causation and effectuation viewpoints utilizing interdisciplinary skills to develop an original business concept, model, and plan. Capstone course.
Pre-req: ENT 350 with a minimum grade of D.
Working with advisor and mentors, students start their own ventures, develop prototypes (or service simulation), conduct market test, pivot on their original plans, and pitch ideas to local entrepreneur community.
Pre-req: ENG 467.
Supervised field experience in a social enterprise for a minimum of 200 clock hours. Regular conferences with instructor and weekly progress reports.
Pre-req: ENG 471.
Supervised field experience in a new or existing venture for a minimum of 200 clock hours. Regular conferences with instructor and weekly progress reports.
Pre-req: ENT 467.
Study of an advanced topic not normally covered in other courses.
Study of an advanced topic not normally covered in other courses.
Study of an advanced topic not normally covered in other courses.
Study of an advanced topic not normally covered in other areas.
Study of an advanced topic not normally covered in other areas.
The management of small business emphasizes how they are started and financed, how they produce and market their products and services and how they manage their human resources.
Management Information Systems
An introduction to computer applications in business, including spreadsheets, databases, presentation and word processing. Students also learn to integrate spreadsheet and database outputs into presentations and reports.
Introduction to the development, selection, use, and impact of information and communication technologies and systems in modern organizations and enterprises.
Introduction to programming in a business context, emphasizing problem solving using basic programming logic and data structures, interface concepts, file and database access, and selection and use of development tools. (PR: MIS 290)
Pre-req: MIS 290 with a minimum grade of D.
The course covers business application systems development, behavioral considerations in the: development process, feasibility assessment, requirement analysis, and communication skills. Emphasis on prototyping and fourth generation languages. (PR: Passing the COB Computer Literacy Test and any programming language)
To understand the applications, concepts and management of telecommunications. Students will be exposed to network components and network operations. Emphasis will be on strategic business applications of telecommunication systems.
Introduction to enterprise data administration emphasizing database environment and architecture, relational model and languages, database requirements, and modeling. Introduction to the use of a database managment system.
E-Commerce from a management and socio-technical perspective emphasizing current technologies and issues, including internet-enabled business models, legal and social issues. PR: MIS 290 or permission of COB advising office.
Introduction to the field of business intelligence & analytics, introducing the use of big data, statistical, quantitative analysis, exploratory and predictive models, and fact-based management to drive decisions and actions.
Pre-req: MGT 218 with a minimum grade of D and MIS 290 with a minimum grade of D.
Students explore career interests, while applying classroom knowledge and skills, gaining a clearer sense of what they still need to learn and an opportunity to build professional networks.
A study of information security risk analysis and assessment; threats to information security; defense measures; and legal, privacy, and ethical issues in information security.
Project management for information and process-oriented organizational systems. Tools, techniques, feasibility, post-project evaluation, information and knowledge exchange, change and vendor management. (PR:290/permission of COB)
Strat Management Info Systems3 Credit hours A capstone course for management majors. Emphasis will be on creating and using information systems to give businesses a competitive advantage and provide strategic support for all levels of management.
A capstone project in business intelligence & analytics. Principles of business intelligence & analytics as applied to the development of a comprehensive, multi-disciplinary business intelligence and analytics project.
Pre-req: MIS 460.
The course examines personal, work group, and enterprise information systems with respect to their value, their components, and the process of developing them.
Introduction to information systems from system implementor's viewpoint; information systems life cycle; techniques of analysis; data dictionaries and data flow diagrams; computer-oriented system description. (PR: Admission to program)
This course will cover the steps in developing enterprise IT policies, standards, guidelines and procedures while ensuring quality and compliance responsible for the design, implementation , and evaluation, and monitoring of a comprehensive system. Physical design of information systems; hardware selection; software design; database considerations; program development; software structuring techniques; cost/performance trade-offs; system implementation; evaluation and optimization techniques.
Pre-req: MIS 605 with a minimum grade of D.
Representation and manipulation of numeric and non-numeric information, linear lists, strings, multilinked structures; sorting and searching; storage management; data structures in programming language. Relevant aspects of discrete mathematics.
This course will explore the emerging technologies in information systems. These technologies are generally new but include older technologies that are still controversial and relatively undeveloped in potential. A continuation of MIS 621. Tree, graph, and set structures; file structures for secondary storage; aspects of discrete mathematics.
Pre-req: MIS 621 with a minimum grade of D.
Review of information structures and of relationships among data elements and objects. Relational database theory; design and organization of databases, retrieval structures, and query mechanisms.
Pre-req: MIS 621 with a minimum grade of D.
A hand-on introduction to the concepts and techniques of data warehousing and data mining.
Pre-req: MIS 623 with a minimum grade of D.
This course provides the skills necessary to manage IT disaster recovery planning. The course focuses on the protection of information. Students will analyze risk, design a plan, and explore available technologies.
Permission of the division head and full MBA admission.
Permission of the division head and full MBA admission
To familiarize students with the characteristics and functions of management information systems, as well as the benefits, limitations, and applications for advanced management information systems.
A presentation and analysis of the primary and emerging technological means of communication, collaboration, and information search and retrieval within the healthcare and medical fields.
Investigate a research problem of theoretical interest and practical value under mentorship of a management information systems faculty.
Introduction to methods to improve fact-based managerial decision making. Focus on analytics types and data manipulation to discover patterns and generate information associated with products and services.
Pre-req: MIS 678.
Marketing
Elements of professional personal selling from prospecting through follow-up designed for individuals preparing for a career in sales/marketing and those desiring skills to influence, persuade, or lead others.
Introduction to marketing as the central activity of organizations in creating exchanges with customers. Focuses on strategies related to environmental opportunities and threats using product, price, promotion and distribution tools.
A managerial analysis of the principles and practices of the promotion mix from the viewpoints of the consumer, the firm, the industry, and the macroenvironment.
Pre-req: MKT 340 with a minimum grade of D.
Management of retail establishments including successful retail merchandising, stock control, buying, pricing, marketing, advertising, promotion, displaying, credit, and selling of goods and/or services.
Pre-req: MKT 340 with a minimum grade of D and (ACC 215 with a minimum grade of D or ACC 310 with a minimum grade of D).
Acquaint students with the marketing functions within the hospitality and tourism industry to develop effective marketing plans and gain an understanding of hospitality and tourism consumer behavior.
Introduction to the history, economics, and regulation of U.S. domestic motor, rail, air and pipline transportation. Particular emphasis is placed upon the significance of transporation to the development of the United States and today's economy.
A supply chain approach is used to explain activities that create an efficient flow of products from point of origin to point of consumption in order to satisfy customer requirements.
International Marketing3 Credit hours A study of marketing across national borders. Emphasis is placed on international environments, methods of entry, and marketing mix development, including the conflict between standardization and adaptation.
Pre-req: MKT 340 with a minimum grade of D.
Study of marketing products and services to business, institutions and government. Focus on organizational buying, market planning and development of marketing mix. (Prerequisite: MKT 340)
Social media as a marketing function: Students will gain the knowledge and skills necessary to engage and service the customer and explore the strategic use of current social media platforms.
Pre-req: MKT 340.
Students analyze data to make marketing decisions regarding segmentation and target market selection, product positioning, brand choice, customer relationship management, pricing, customer lifetime value, and other areas.
Pre-req: MGT 218 with a minimum grade of D and MKT 340 with a minimum grade of D.
Introduction to Google AdWords, Google Analytics, search engine optimization (SEO), website design, content and email marketing.
Pre-req: MKT 340.
Introduction to Internet as a sales and marketing tool, web page development, strategic planning for e-commerce, non-Internet functions which support e-commerce, and integration of e-commerce into conventional MKT mix.
Pre-req: (MKT 340 or MKT 340E).
Acquaints the student with individual and group behavior as it pertains to consumer activity. Theories and findings in the behavioral sciences, as well as those set forth by the marketing scholars, are examined so as to understand the behavioral patterns of consumers. Cultural, social, and psychological influences are considered, in addition to the traditional economic interpretations. The stress of the course is on incorporating these data into the managing of the marketing effort.
Scope and importance of market and distribution research; product, package, brand analysis and social impact; con- sumer, industrial and institutional surveys, quantitative and qualitative analysis of market data; situation analysis, sampling, tabulation and presentation methods.
Pre-req: (MKT 340 with a minimum grade of D or MKT 340H with a minimum grade of D) and (MGT 218 with a minimum grade of D or MTH 225 with a minimum grade of D or STA 225 with a minimum grade of D or IST 130 with a minimum grade of D or EDF 417 with a minimum grade of D or PSY 223 with a minimum grade of D or SOC 345 with a minimum grade of D).
Examination of the marketing of services offered by business and non-business organizations with particular emphasis on the unique aspect of the services marketing mix and the implementation of service strategy. (Prerequisite: MKT 340)
Comprehensive review of the regulation of carriers and transportation regulatory acts, functions of the procedure before the several regulatory commissions.
Pre-req: ACC 216 with a minimum grade of D and (MGT 218 with a minimum grade of D or MGT 318 with a minimum grade of D or MTH 225 with a minimum grade of D or IST 130 with a minimum grade of D or EDF 417 with a minimum grade of D or PSY 223 with a minimum grade of D or SOC 345 with a minimum grade of D).
Strategic Marketing3 Credit hours Capstone integrated study of marketing for decision making. Emphasis on the application of marketing principles and concepts for the purpose of developing, analyzing, and mof- ifying marketing plans and strategy. (PR: MKT 340 and Senior Standing).
Pre-req: MKT 231 with a minimum grade of D and MKT 437 with a minimum grade of D and MKT 442 with a minimum grade of D.
Study of an advanced topic not normally covered in other courses. Marketing majors only, with permission of depart- ment chairman.
Study of an advanced topic not normally covered in other courses. Marketing majors only, with permission of depart- ment chairman.
Study of an advanced topic not normally covered in other courses. Marketing majors only, with permission of depart- ment chairman.
A supervised experience in which the student works for a business firm/agency to gain practical experience by completing a defined work program. Student performance is evaluated. evaluated. This course may not be used as a marketing elective.
A comprehensive survey of the fundamental principles of management and marketing applicable to all organizations. Provides the student with a basis for analyzing appropriate situations in a managment/marketing framework.
Examinatino of marketing principles and the unique aspects of services marketing for the purpose of strategic decision making, marketing management and developing marketing plans in the tourism and hospitality industry.
Pre-req: MKT 501.
Pre-req: MKT 682.
An integrated approach to marketing from a managerial point of view-making use of economic, quantitative, and behavioral concepts in analyzing and developing a framework for the dicision-making and implementation of the firm's marketing program.
Pre-req: MKT 511.
This course provides a decision-oriented approach to global marketing; focus will be placed on market entry strategies, segmentation techniques, and marketing mix decisions in a multi-national environment.
Determination of the marketing mix within the framework of the problem-solving and decision-making process.
Pre-req: MKT 682.
The importance and application of integrated marketing communications in marketing professional services are examined. Information is drawn from business and other areas of study and experiential learning activities are incorporated.
Pre-req: MKT 501.