Marketing (MKT)

MKT 511 Marketing and Management3 Credit hours   

A comprehensive survey of the fundamental principles of management and marketing applicable to all organizations. Provides the student with a basis for analyzing appropriate situations in a managment/marketing framework.

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MKT 580 Special Topics1-4 Credit hours   
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MKT 581 Special Topics1-4 Credit hours   
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MKT 600 Marketing Management3 Credit hours   
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MKT 610 Mkt/Nonprofit Organizations3 Credit hours   
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MKT 625 Hosp and Tourism Marketing3 Credit hours   

Examinatino of marketing principles and the unique aspects of services marketing for the purpose of strategic decision making, marketing management and developing marketing plans in the tourism and hospitality industry.

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MKT 650 Special Topics1-4 Credit hours   

Pre-req: MKT 501.

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MKT 651 Special Topics1-3 Credit hours   
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MKT 660 Independent Study1-4 Credit hours   

Pre-req: MKT 682.

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MKT 681 Thesis1-6 Credit hours   
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MKT 682 Adv Marketing Management3 Credit hours   

An integrated approach to marketing from a managerial point of view-making use of economic, quantitative, and behavioral concepts in analyzing and developing a framework for the dicision-making and implementation of the firm's marketing program.

Pre-req: MKT 511.

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MKT 683 Adv Marketing Research3 Credit hours   

A study of research methods and procedures used in the mar- keting process; emphasis will be given to the sources of market data, sampling, preparation of questionnaires, col- lection and interpretation of data.

Pre-req: MKT 682 and MGT 601.

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MKT 684 Global Marketing3 Credit hours   

This course provides a decision-oriented approach to global marketing; focus will be placed on market entry strategies, segmentation techniques, and marketing mix decisions in a multi-national environment.

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MKT 685 Marketing Problems3 Credit hours   

Determination of the marketing mix within the framework of the problem-solving and decision-making process.

Pre-req: MKT 682.

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MKT 686 IMC for Prof Services3 Credit hours   

The importance and application of integrated marketing communications in marketing professional services are examined. Information is drawn from business and other areas of study and experiential learning activities are incorporated.

Pre-req: MKT 501.

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MKT 698 Independent Study in Marketing1-3 Credit hours   
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MKT 749 Research Paper3 Credit hours   
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MKT 797 THESIS6 Credit hours   
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