A comprehensive survey of the fundamental principles of management and marketing applicable to all organizations. Provides the student with a basis for analyzing appropriate situations in a managment/marketing framework.

Examinatino of marketing principles and the unique aspects of services marketing for the purpose of strategic decision making, marketing management and developing marketing plans in the tourism and hospitality industry.

Pre-req: MKT 501 with a minimum grade of C.

Pre-req: MKT 682 with a minimum grade of C.

An integrated approach to marketing from a managerial point of view-making use of economic, quantitative, and behavioral concepts in analyzing and developing a framework for the dicision-making and implementation of the firm's marketing program.

Pre-req: MKT 511 with a minimum grade of C.

A study of research methods and procedures used in the marketing process; emphasis will be given to the sources of market data, sampling, preparation of questionnaires, collection and interpretation of data.

Pre-req: MKT 682 with a minimum grade of C and MGT 601 with a minimum grade of C.

This course provides a decision-oriented approach to global marketing; focus will be placed on market entry strategies, segmentation techniques, and marketing mix decisions in a multi-national environment.

Determination of the marketing mix within the framework of the problem-solving and decision-making process.

Pre-req: MKT 682 with a minimum grade of C.

The importance and application of integrated marketing communications in marketing professional services are examined. Information is drawn from business and other areas of study and experiential learning activities are incorporated.

Pre-req: MKT 501 with a minimum grade of C.