Digital Marketing and Analytics, Emphasis

 Bison icon - General Education Course

 Mortarboard Icon - Milestone course: a key success marker for your major. See your advisor to discuss the importance of this course in your plan of study.

Major

The Core Curriculum is designed to foster critical thinking skills and introduce students to basic domains of thinking that transcend disciplines. The Core applies to all majors. Information on specific classes in the Core can be found at https://www.marshall.edu/gened/.

Core Curriculum
Core 1: Critical Thinking
FYS 100First Yr Sem Critical Thinking3
PSY 201 Bison image Introductory Psychology (CT)3
ACC 215 Bison image Accounting Principles (CT)3
Core 2
ENG 101 Bison image  Cap graduation image Beginning Composition3
ENG 201 Bison image  Cap graduation image Advanced Composition3
CMM 207 Bison image  Cap graduation image Bus & Prof Communication3
STA 150 Bison image Foundations of Statistics3
STA 150L Bison image Foundations of Statistics Lab1
Core II Natural/Physical Science4
Core II Humanities3
PSY 201 Bison image Introductory Psychology (CT)3
Core II Fine Arts3
Additional University Requirements
ENG 204Writing for the Workplace (Writing Intensive)3
MGT 460 Bison image Strategic Management (Writing Intensive)3
MKT 371 Bison image International Marketing (MC or I: International Business Elective)3
MKT 465 Bison image Strategic Marketing (Capstone)3
College-Specific
ENG 204Writing for the Workplace3
ACC 215 Bison image Accounting Principles (CT)3
ACC 216Principles of Accounting3
ECN 250Principles Microeconomics3
ECN 253Principles Macroeconomics3
FIN 323Principles of Finance3
LE 207Legal Environ of Business3
MIS 200 Cap graduation image Bus Computer Applications3
MIS 290Prin Management Info Systems3
MGT 218Business Quantitative Methods3
MGT 320Principles of Management3
MGT 460 Bison image Strategic Management3
MKT 340 Cap graduation image MKT Concepts and Applications3
Communications Studies Elective:
Select one of the following:3
Professional Presentations
Persuasive Communication
Group Communication
Superior-Subordinate Comm
Intercultural Communication
Major-Specific and Area of Emphasis
MKT 231 Cap graduation image Principles of Selling3
MKT 341 Cap graduation image Integrated MKT Communications3
MKT 371 Bison image International Marketing3
MKT 437Consumer Behavior3
MKT 442Market Research3
MKT 400Social Media Marketing3
MKT 435Internet Marketing3
MKT 465 Bison image Strategic Marketing3
MKT 425Marketing Analytics3
Digital MKT & Analytics Elective:
Select one of the following:3
Digital Marketing
Retail Management
Media Design
Content Creation
Intro to Business Programming
Intro to Database Mgt Systems
Intro to Bus Intel & Analytics
Free Elective3
Free Elective3
Free Elective3
Free Elective3
Free Elective3
Free Elective3

Major Information

  • The total number of free electives required depends on the number of hours completed in STA 150 Foundations of Statistics or STA 150B Foundations of Stats-Expanded and ENG 101 Beginning Composition or ENG 101P Beginning Composition Plus and the number of hours that can be double-counted toward multiple degree requirements
  • MKT 465 Strategic Marketing is the capstone course for all Marketing majors. It is normally taken in the senior year.
  • Multicultural or International additional university requirement met with International Business Elective.
  • MKT 371 International Marketing must be taken to meet the International Business requirement.
  • Please check with advisor about course offerings. Not all classes will be offered every semester.

 Bison icon - General Education Course

 Mortarboard Icon - Milestone course: a key success marker for your major. See your advisor to discuss the importance of this course in your plan of study.

Four Year Plan

The Department of Marketing, MIS and Entrepreneurship offers a Bachelor of Business Administration (BBA) degree in Marketing. Professionals who work in marketing aim to get and keep customers by determining and satisfying customer needs and wants in a diverse market. This is done by making sure the company has the right products and/or services and that these are correctly promoted, distributed, and priced. In the marketing program, you will learn how to be effective at personal selling, promotion development and execution, event coordination, customer experience design, supply chain management, analytics, market research, social media, digital marketing, and strategic planning. Marketing majors can choose to have an area of emphasis in Digital Marketing and Analytics or Sales.

Plan of Study Grid
First Year
First SemesterCredit Hours
FYS 100 First Yr Sem Critical Thinking 3
ENG 101 Bison image  Cap graduation image Beginning Composition 3
STA 150 Bison image Foundations of Statistics 3
STA 150L Bison image Foundations of Statistics Lab 1
PSY 201 Bison image Introductory Psychology (CT) 3
MIS 200 Cap graduation image Bus Computer Applications 3
UNI 100 Freshman First Class 1
 Credit Hours17
Second Semester
Free Elective 3
ECN 250 Principles Microeconomics 3
CMM 207 Bison image  Cap graduation image Bus & Prof Communication 3
Core II Physical or Natural Science 4
Core II Fine Arts 3
 Credit Hours16
Second Year
First Semester
ACC 215 Bison image Accounting Principles (CT) 3
ECN 253 Principles Macroeconomics 3
ENG 201 Bison image  Cap graduation image Advanced Composition 3
LE 207 Legal Environ of Business 3
CMM Studies Elective 3
 Credit Hours15
Second Semester
ACC 216 Principles of Accounting 3
MGT 218 Business Quantitative Methods 3
ENG 204 Writing for the Workplace (WI) 3
Free Elective 3
Core II Humanities 3
 Credit Hours15
Third Year
First Semester
MKT 340 Cap graduation image MKT Concepts and Applications 3
MKT 231 Cap graduation image Principles of Selling 3
MGT 320 Principles of Management 3
FIN 323 Principles of Finance 3
MIS 290 Prin Management Info Systems 3
 Credit Hours15
Second Semester
MKT 341 Cap graduation image Integrated MKT Communications 3
MKT 437 Consumer Behavior 3
Digital MKT & Analytics Elective 3
Free Elective 3
Free Elective 3
 Credit Hours15
Fourth Year
First Semester
MKT 442 Market Research 3
MKT 400 Social Media Marketing 3
MKT 435 Internet Marketing 3
MKT 425 Marketing Analytics 3
Free Elective 3
 Credit Hours15
Second Semester
MKT 465 Bison image Strategic Marketing (C) 3
MGT 460 Bison image Strategic Management (WI) 3
MKT 371 Bison image International Marketing 3
Free Elective 3
 Credit Hours12
 Total Credit Hours120