- General Education Course

  - Milestone course: a key success marker for your major. See your advisor to discuss the importance of this course in your plan of study.

The Core Curriculum is designed to foster critical thinking skills and introduce students to basic domains of thinking that transcend disciplines. The Core applies to all majors. Information on specific classes in the Core can be found at https://www.marshall.edu/gened/.

Course Requirements

Course List

Code	Title	Credit Hours
Core Curriculum
Core 1: Critical Thinking
FYS 100	First Yr Sem Critical Thinking	3
PSY 201	Introductory Psychology (CT)	3
ACC 215	Intro Financial Accounting(CT)	3
Core 2
ENG 101	Beginning Composition	3
ENG 201	Advanced Composition	3
CMM 207	Bus & Prof Communication	3
STA 150	Foundations of Statistics	3
STA 150L	Foundations of Statistics Lab	1
Core II Natural/Physical Science		4
Core II Humanities		3
PSY 201	Introductory Psychology (CT)	3
Core II Fine Arts		3
Additional University Requirements
ENG 204	Writing for the Workplace (Writing Intensive)	3
MGT 460	Strategic Management (Writing Intensive)	3
MKT 371	International Marketing (MC or I: International Business Elective)	3
MKT 465	Strategic Marketing (Capstone)	3
College-Specific
ENG 204	Writing for the Workplace	3
ACC 215	Intro Financial Accounting(CT)	3
ACC 216	Intro Managerial Accounting	3
ECN 250	Principles Microeconomics	3
ECN 253	Principles Macroeconomics	3
FIN 323	Principles of Finance	3
LE 207	Legal Environ of Business	3
MIS 200	Bus Computer Applications	3
MIS 290	Prin Management Info Systems	3
MGT 218	Business Quantitative Methods	3
MGT 320	Principles of Management	3
MGT 460	Strategic Management	3
MKT 340	MKT Concepts and Applications	3
Communications Studies Elective:
Select one of the following:		3
CMM 302	Professional Presentations
CMM 308	Persuasive Communication
CMM 315	Group Communication
CMM 319	Superior-Subordinate Comm
CMM 322	Intercultural Communication
Major-Specific and Area of Emphasis
MKT 231	Principles of Selling	3
MKT 341	Integrated MKT Communications	3
MKT 371	International Marketing	3
MKT 437	Consumer Behavior	3
MKT 442	Market Research	3
MKT 400	Social Media Marketing	3
MKT 435	Internet Marketing	3
MKT 465	Strategic Marketing	3
MKT 425	Marketing Analytics	3
Digital MKT & Analytics Elective:
Select one of the following:		3
MKT 430	Digital Marketing
MKT 344	Retail Management
JMC 241	Media Design
JMC 383	Content Creation
MIS 300	Intro to Business Programming
MIS 340	Intro to Database Mgt Systems
MIS 360	Intro to Bus Intel & Analytics
Free Elective		3
Free Elective		3
Free Elective		3
Free Elective		3
Free Elective		3
Free Elective		3

Major Information

• The total number of free electives required depends on the number of hours completed in STA 150 Foundations of Statistics or STA 150B Foundations of Stats-Expanded and ENG 101 Beginning Composition or ENG 101P Beginning Composition Plus and the number of hours that can be double-counted toward multiple degree requirements
• MKT 465 Strategic Marketing is the capstone course for all Marketing majors. It is normally taken in the senior year.
• Multicultural or International additional university requirement met with International Business Elective.
• MKT 371 International Marketing must be taken to meet the International Business requirement.
• Please check with advisor about course offerings. Not all classes will be offered every semester.

  - General Education Course

  - Milestone course: a key success marker for your major. See your advisor to discuss the importance of this course in your plan of study.

Semester Plan

The Department of Marketing, MIS and Entrepreneurship offers a Bachelor of Business Administration (BBA) degree in Marketing. Professionals who work in marketing aim to get and keep customers by determining and satisfying customer needs and wants in a diverse market. This is done by making sure the company has the right products and/or services and that these are correctly promoted, distributed, and priced. In the marketing program, you will learn how to be effective at personal selling, promotion development and execution, event coordination, customer experience design, supply chain management, analytics, market research, social media, digital marketing, and strategic planning. Marketing majors can choose to have an area of emphasis in Digital Marketing and Analytics or Sales.

Plan of Study Grid

First Year
First Semester		Credit Hours
FYS 100	First Yr Sem Critical Thinking	3
ENG 101	Beginning Composition	3
STA 150	Foundations of Statistics	3
STA 150L	Foundations of Statistics Lab	1
PSY 201	Introductory Psychology (CT)	3
MIS 200	Bus Computer Applications	3
UNI 100	Freshman First Class	1
	Credit Hours	17
Second Semester
Free Elective		3
ECN 250	Principles Microeconomics	3
CMM 207	Bus & Prof Communication	3
Core II Physical or Natural Science		4
Core II Fine Arts		3
	Credit Hours	16
Second Year
First Semester
ACC 215	Intro Financial Accounting(CT)	3
ECN 253	Principles Macroeconomics	3
ENG 201	Advanced Composition	3
LE 207	Legal Environ of Business	3
CMM Studies Elective		3
	Credit Hours	15
Second Semester
ACC 216	Intro Managerial Accounting	3
MGT 218	Business Quantitative Methods	3
ENG 204	Writing for the Workplace (WI)	3
Free Elective		3
Core II Humanities		3
	Credit Hours	15
Third Year
First Semester
MKT 340	MKT Concepts and Applications	3
MKT 231	Principles of Selling	3
MGT 320	Principles of Management	3
FIN 323	Principles of Finance	3
MIS 290	Prin Management Info Systems	3
	Credit Hours	15
Second Semester
MKT 341	Integrated MKT Communications	3
MKT 437	Consumer Behavior	3
Digital MKT & Analytics Elective		3
Free Elective		3
Free Elective		3
	Credit Hours	15
Fourth Year
First Semester
MKT 442	Market Research	3
MKT 400	Social Media Marketing	3
MKT 435	Internet Marketing	3
MKT 425	Marketing Analytics	3
Free Elective		3
	Credit Hours	15
Second Semester
MKT 465	Strategic Marketing (C)	3
MGT 460	Strategic Management (WI)	3
MKT 371	International Marketing	3
Free Elective		3
	Credit Hours	12
	Total Credit Hours	120