Department of Marketing, Management Information Systems (MIS) and Entrepreneurship
Programs
- Entrepreneurship, B.B.A.
- Entrepreneurship, Minor
- Esports Business, Minor
- Hospitality and Tourism Marketing, Minor
- Management Information Systems to M.S. Information Systems, Accelerated Graduate Degree
- Management Information Systems, B.B.A.
- Management Information Systems, Minor
- Marketing, B.B.A.
- Marketing, Minor
- Sports Business to M.S. Sports Administration, Accelerated Graduate Degree
- Sports Business, B.B.A.
- Sports Business, Minor
Courses
Entrepreneurship
An interdisciplinary experiential course that guides students entrepreneurs on discovering a problem they are passionate about solving and applying design thinking principles to solve it for one person.
Pre-req: Admitted Honors College with a score of 1.
Introduction to creativity theory, including exposure to basic frameworks, concepts, and obstacles to creativity. Through practical application, the relationships between creativity, innovation and entrepreneurship are explored.
A study of the functions, techniques and problems of management of the small business enterprise as opposed to the large-scale corporate situation. The day section, in cooperation with the U.S. Small Business Administration, provides students with field experience as management consultants to an area small business.
Special topics in entrepreneurship.
Survey of inbound digital marketing strategies that are cost effective for small firms and start-ups. Strategies include search engine optimization and content marketing.
Identification and evaluation of business opportunities; Systematic analysis and design of critical start-up business components.
Pre-req: ENT 220 with a minimum grade of D and ENT 360 with a minimum grade of D.
An experiential learning course, students will complete a portion of this course as an apprentice at a new or small business followed by experience starting an online business.
Pre-req: ENT 360 with a minimum grade of D.
Refered by a faculty member, students will engage with entrepreneurs to discuss issues relevant to new ventures including partnerships, working with family, debt, ethical dilemmas, and customer issues.
Pre-req: ENT 360 with a minimum grade of D.
Introduces students to social entrepreneurship, social venture models, and funding options including philanthropy, government funding, and income generating, self-sustaining business models.
Pre-req: MGT 360 with a minimum grade of D or ENT 360 with a minimum grade of D.
Application of entrepreneurial mindset, behavior, and capability to the development of new opportunities within an existing organization.
Pre-req: ENT 220 with a minimum grade of D and ENT 360 with a minimum grade of D.
Lean startup and strategic thinking from both causation and effectuation viewpoints utilizing interdisciplinary skills to develop an original business concept, model, and plan. Capstone course.
Pre-req: ENT 350 with a minimum grade of D.
Working with advisor and mentors, students start their own ventures, develop prototypes (or service simulation), conduct market test, pivot on their original plans, and pitch ideas to local entrepreneur community.
Pre-req: ENT 467 with a minimum grade of D.
Supervised field experience in a social enterprise for a minimum of 200 clock hours. Regular conferences with instructor and weekly progress reports.
Pre-req: ENG 471.
Supervised field experience in a new or existing venture for a minimum of 200 clock hours. Regular conferences with instructor and weekly progress reports.
Pre-req: ENT 467 with a minimum grade of D.
Study of an advanced topic not normally covered in other courses.
A supervised environment working for a business firm/agency to gain practical experience by completing defined projects or tasks.
The management of small business emphasizes how they are started and financed, how they produce and market their products and services and how they manage their human resources.
Management Information Systems
An introduction to computer applications in business, including spreadsheets, databases, presentation and word processing. Students also learn to integrate spreadsheet and database outputs into presentations and reports.
Introduction to the development, selection, use, and impact of information and communication technologies and systems in modern organizations and enterprises.
Introduction to programming in a business context, emphasizing problem solving using basic programming logic and data structures, interface concepts, file and database access, and selection and use of development tools. (PR: MIS 290)
Pre-req: MIS 290 with a minimum grade of D.
The course covers business application systems development, behavioral considerations in the: development process, feasibility assessment, requirement analysis, and communication skills. Emphasis on prototyping and fourth generation languages. (PR: Passing the COB Computer Literacy Test and any programming language)
To understand the applications, concepts and management of telecommunications. Students will be exposed to network components and network operations. Emphasis will be on strategic business applications of telecommunication systems.
Introduction to enterprise data administration emphasizing database environment and architecture, relational model and languages, database requirements, and modeling. Introduction to the use of a database managment system.
Introduction to the field of business intelligence & analytics, introducing the use of big data, statistical, quantitative analysis, exploratory and predictive models, and fact-based management to drive decisions and actions.
Pre-req: MGT 218 with a minimum grade of D and MIS 290 with a minimum grade of D and MIS 340 (may be taken concurrently) with a minimum grade of D.
Students explore career interests, while applying classroom knowledge and skills, gaining a clearer sense of what they still need to learn and an opportunity to build professional networks.
A study of information security risk analysis and assessment; threats to information security; defense measures; and legal, privacy, and ethical issues in information security.
Project management for information and process-oriented organizational systems. Tools, techniques, feasibility, post-project evaluation, information and knowledge exchange, change and vendor management. (PR:290/permission of COB)
A capstone course for management majors. Emphasis will be on creating and using information systems to give businesses a competitive advantage and provide strategic support for all levels of management.
Pre-req: MIS 470 with a minimum grade of D.
The course examines personal, work group, and enterprise information systems with respect to their value, their components, and the process of developing them.
Introduction to information systems from system implementor's viewpoint; information systems life cycle; techniques of analysis; data dictionaries and data flow diagrams; computer-oriented system description. (PR: Admission to program)
This course will cover the steps in developing enterprise IT policies, standards, guidelines and procedures while ensuring quality and compliance responsible for the design, implementation , and evaluation, and monitoring of a comprehensive system. Physical design of information systems; hardware selection; software design; database considerations; program development; software structuring techniques; cost/performance trade-offs; system implementation; evaluation and optimization techniques.
Pre-req: MIS 605 with a minimum grade of C.
Tools and techniques for analyzing companies and their financial statements and for evaluating financial alternatives, including discounted cash flow, net present value and returned on investment.
This course provides sound principles for managing information technology computers and telecommunications systems as well as the processes and procedures for applying the principles.
Methods of technology planning, strategic management, and forecasting for use in technology intensive organizations are discussed, including technology life cycles and strategies for commercializing products.
Representation and manipulation of numeric and non-numeric information, linear lists, strings, multilinked structures; sorting and searching; storage management; data structures in programming language. Relevant aspects of discrete mathematics.
This course will explore the emerging technologies in information systems. These technologies are generally new but include older technologies that are still controversial and relatively undeveloped in potential. A continuation of MIS 621. Tree, graph, and set structures; file structures for secondary storage; aspects of discrete mathematics.
Pre-req: MIS 621 with a minimum grade of C.
Review of information structures and of relationships among data elements and objects. Relational database theory; design and organization of databases, retrieval structures, and query mechanisms.
A hand-on introduction to the concepts and techniques of data warehousing and data mining.
Pre-req: MIS 623 with a minimum grade of C.
Study of quality and productivity improvement methods with emphasis on applications to knowledge worker organizations. Examines total quality management, and personal and organizational productivity improvement processes.
This course provides the skills necessary to manage IT disaster recovery planning. The course focuses on the protection of information. Students will analyze risk, design a plan, and explore available technologies.
Permission of the division head and full MBA admission.
Permission of the division head and full MBA admission
An introductory course for creating digital accessibility policies and plans for the workplace. Includes strategies to create accessible documents, evaluate web site accessibility, and investigate assistive technologies.
Provides a board understanding of computing and information systems technologies with emphasis on development, current trends, strategic and tactical management, and legal and regulatory issues.
This course presents concepts, structures and experiential learning strategies to help lead and participate in successful business systems projects using the Project Management Institute's (PMI's) methodology.
To familiarize students with the characteristics and functions of management information systems, as well as the benefits, limitations, and applications for advanced management information systems.
A presentation and analysis of the primary and emerging technological means of communication, collaboration, and information search and retrieval within the healthcare and medical fields.
Investigate a research problem of theoretical interest and practical value under mentorship of a management information systems faculty.
Introduction to methods to improve fact-based managerial decision making. Focus on analytics types and data manipulation to discover patterns and generate information associated with products and services.
Pre-req: MIS 678 with a minimum grade of C.
An approved study of special interests concerning information technology management, under the supervision of a faculty member.
Supervised on-the-job experience. The student will work in a technology company or technical department within an organization. (PR: Permission)
An individualized information technology management capstone project, which will be planned and carried out under the supervision of a faculty member. (PR: Full Admission to the ITM program, and completion of 28 hours min toward ITM degree).
Marketing
Elements of professional personal selling from prospecting through follow-up designed for individuals preparing for a career in sales/marketing and those desiring skills to influence, persuade, or lead others.
Introduction to marketing as the central activity of organizations in creating exchanges with customers. Focuses on strategies related to environmental opportunities and threats using product, price, promotion and distribution tools.
A managerial analysis of the principles and practices of the promotion mix from the viewpoints of the consumer, the firm, the industry, and the macroenvironment.
Pre-req: MKT 340 with a minimum grade of D.
Management of retail establishments including successful retail merchandising, stock control, buying, pricing, marketing, advertising, promotion, displaying, credit, and selling of goods and/or services.
Pre-req: MKT 340 with a minimum grade of D.
Acquaint students with the marketing functions within the hospitality and tourism industry to develop effective marketing plans and gain an understanding of hospitality and tourism consumer behavior.
Introduction to the history, economics, and regulation of U.S. domestic motor, rail, air and pipline transportation. Particular emphasis is placed upon the significance of transporation to the development of the United States and today's economy.
A supply chain approach is used to explain activities that create an efficient flow of products from point of origin to point of consumption in order to satisfy customer requirements.
A study of marketing across national borders. Emphasis is placed on international environments, methods of entry, and marketing mix development, including the conflict between standardization and adaptation.
Pre-req: MKT 340 with a minimum grade of D.
Study of marketing products and services to business, institutions and government. Focus on organizational buying, market planning and development of marketing mix. (Prerequisite: MKT 340)
Social media as a marketing function: Students will gain the knowledge and skills necessary to engage and service the customer and explore the strategic use of current social media platforms.
Pre-req: MKT 340 with a minimum grade of D.
Students analyze data to make marketing decisions regarding segmentation and target market selection, product positioning, brand choice, customer relationship management, pricing, customer lifetime value, and other areas.
Pre-req: (MGT 218 with a minimum grade of D or STA 225 with a minimum grade of D or MTH 225 with a minimum grade of D or MGT 318 with a minimum grade of D or IST 130 with a minimum grade of D or EDF 417 with a minimum grade of D or PSY 223 with a minimum grade of D or SOC 345 with a minimum grade of D) and MKT 340 with a minimum grade of D.
Introduction to Google AdWords, Google Analytics, search engine optimization (SEO), website design, content and email marketing.
Pre-req: MKT 340 with a minimum grade of D.
Introduction to Internet as a sales and marketing tool, web page development, strategic planning for e-commerce, non-Internet functions which support e-commerce, and integration of e-commerce into conventional MKT mix.
Pre-req: MKT 340 with a minimum grade of D.
Acquaints the student with individual and group behavior as it pertains to consumer activity. Theories and findings in the behavioral sciences, as well as those set forth by the marketing scholars, are examined so as to understand the behavioral patterns of consumers. Cultural, social, and psychological influences are considered, in addition to the traditional economic interpretations. The stress of the course is on incorporating these data into the managing of the marketing effort.
An exploration of the duties and activities of sales managers. Topics typically include planning and forecasting as well as organizing, staffing, training, compensating, motivating, and evaluating the sales force. (PR: MKT 340)
Pre-req: MKT 340 with a minimum grade of D.
Scope and importance of market and distribution research; product, package, brand analysis and social impact; consumer, industrial and institutional surveys, quantitative and qualitative analysis of market data; situation analysis, sampling, tabulation and presentation methods.
Pre-req: MKT 340 with a minimum grade of D and (MGT 218 with a minimum grade of D or MTH 225 with a minimum grade of D or STA 225 with a minimum grade of D or IST 130 with a minimum grade of D or EDF 417 with a minimum grade of D or PSY 223 with a minimum grade of D or SOC 345 with a minimum grade of D).
Examination of the marketing of services offered by business and non-business organizations with particular emphasis on the unique aspect of the services marketing mix and the implementation of service strategy. (Prerequisite: MKT 340)
Capstone integrated study of marketing for decision making. Emphasis on the application of marketing principles and concepts for the purpose of developing, analyzing, and mofifying marketing plans and strategy. (PR: MKT 340 and Senior Standing).
Pre-req: MKT 231 with a minimum grade of D and MKT 437 with a minimum grade of D and MKT 442 with a minimum grade of D.
Study of an advanced topic not normally covered in other courses. Marketing majors only, with permission of department chairman.
A supervised experience in which the student works for a business firm/agency to gain practical experience by completing a defined work program. Student performance is evaluated. This course may not be used as a marketing elective.
A comprehensive survey of the fundamental principles of management and marketing applicable to all organizations. Provides the student with a basis for analyzing appropriate situations in a managment/marketing framework.
Examinatino of marketing principles and the unique aspects of services marketing for the purpose of strategic decision making, marketing management and developing marketing plans in the tourism and hospitality industry.
Pre-req: MKT 501 with a minimum grade of C.
Pre-req: MKT 682 with a minimum grade of C.
An integrated approach to marketing from a managerial point of view-making use of economic, quantitative, and behavioral concepts in analyzing and developing a framework for the dicision-making and implementation of the firm's marketing program.
Pre-req: MKT 511 with a minimum grade of C.
A study of research methods and procedures used in the marketing process; emphasis will be given to the sources of market data, sampling, preparation of questionnaires, collection and interpretation of data.
Pre-req: MKT 682 with a minimum grade of C and MGT 601 with a minimum grade of C.
This course provides a decision-oriented approach to global marketing; focus will be placed on market entry strategies, segmentation techniques, and marketing mix decisions in a multi-national environment.
Determination of the marketing mix within the framework of the problem-solving and decision-making process.
Pre-req: MKT 682 with a minimum grade of C.
The importance and application of integrated marketing communications in marketing professional services are examined. Information is drawn from business and other areas of study and experiential learning activities are incorporated.
Pre-req: MKT 501 with a minimum grade of C.
Sport, Tourism and Hospitality Management
A study of the possible interrelationship between physical activity and various sociocultural factors.
The student will gain knowledge in sport management with multiple emphasis including professional, collegiate, and recreational sports.
This course introduces students to the nature, structure, and complexity of the sport tourism industry. Topics covered include: economic, sociocultural and environmental impacts, motivations, marketing, and development principles.
Supervised experience with classroom setting that emphasizes a variety of skills and exploration of career opportunities in Sport Management (CR: Admission to Sport Management Program).
Pre-req: STHM 250 with a minimum grade of C or ESS 250 with a minimum grade of C.
This course will deal with the fields of recreational sports and campus recreation management. It will present the foundations of both fields, the development, implementation and trends in today's programs.
This course is designed for comprehensive understanding of the esports industry.
A study of the application of marketing concepts to the sport industry (PR: MKT 340)
This course focuses on how sports managers find and manage funding sources for the sports industry through ticket and merchandise sales, venues and sports properties, and fundraising, etc.
A classroom setting with additional required clinical hours in the sport and leisure industry setting emphasizing a variety of work experiences and internship application skills in Sport Management. (PR: STHM 290 with minimum B and minimum 2.2 GPA)
Philosophical of and historical background to the development of values in contemporary society and examination of how these are manifested in the sports world.
An examination of theory, research, and application of psychological principles related to sport and exercise.
Pre-req: PSY 201 with a minimum grade of D.
This course provides students with the comprehensive application of leadership theories and practice in the sport, tourism and hospitality management field.
This course covers quantity, location, and design standards for facilitates. Includes safety, functionality, durability, and maintenance requirements in planning and design. (PR: Junior or Senior Standing)
The relationship between sport and feature motion pictures are analyzed in the historical, social and cultural contexts. (PR: Junior or senior standing)
Study of the basic principles of the legal system as they operate in the environment of American sport. (PR: Junior or senior standing)
The history of women in sport, gender equity, the opportunities for women and intercollegiate and professional sports (such as participant, coach, trainer, journalist, agent and promoter), and physiological perspectives.
This course focuses on the understanding of sport agent industry and structure.
Pre-req: STHM 250 with a minimum grade of D.
By using various tools such as sport analytics, key performance indicators (KPI), balanced scorecard, and other techniques, this course focuses on exploring, identifying and solving problems using data (PR: minimum B grade in MGT 218, JR or SR standing)
Pre-req: MGT 218 with a minimum grade of B.
A study of sales and promotion management in sport and leisure industry.
Pre-req: (STHM 380 with a minimum grade of D or ESS 380 with a minimum grade of D).
Application of all aspects involved in the Sport, Tourism and Hospitality Management to individually designed projects. Fulfills the capstone requirement for undergraduate majors (PR: SR standing in Sport Management)
Special Topics
Special Topics
Special Topics
Special Topics
Independent Study
Independent Study
Independent Study
Independent Study
Exploring the important role of the Olympic Movement in politics since the modern Olympic Movement in 1896. (PR: JR and SR standing)
An examination of theory, research, and application of psychological principles related to sport and exercise.
A philosophical examination of both the fundamental ethical principles, as well as, the most common ethical dilemmas and controversies found in sports.
This course covers quantity, location, and design standards for facilities. Includes safety, functionality, durability, and maintenance requirements in planning and design.
The relationship between sports and feature motion pictures are analyzed in the historical, social and cultural contexts.
The study of the basic principles of the legal system as they operate in the environment of American sport.
The history of women in sport, gender equity, opportunities for women in intercollegiate and professional sports (such as participant, coach, trainer, journalist, agent and promoter), and physiological perspectives.
By using various tools such as sport analytics, key performance indicators (KPI), balanced scorecard, and other techniques, this course focuses on exploring, identifying and solving problems using data.
This course is designed to provide students with an overview of all aspects involved in the Sports Management and Marketing field through classroom lectures, guest speakers, and field trips.
Special topics are experimental courses that offered by the Sport, Tourism and Hospitality Management department.
Special topics are experimental courses that offered by the Sport, Tourism and Hospitality Management department.
Special topics are experimental courses that offered by the Sport, Tourism and Hospitality Management department.
Special topics are experimental courses that offered by the Sport, Tourism and Hospitality Management department.
Exploring the important role of the Olympic Movement in politics since the modern Olympic Movement in 1896.
This course is designed to prepare students with the knowledge and the ability to apply the legal doctrines that will enhance their ability to problem-solve effectively and make prudent management and operational decisions.
An in-depth look at current issues affecting all areas of the Sport, Tourism and Hospitality Management field.
An in depth analysis of the processes by which sport evolved as a significant component of modern American life.
Examine the complexity of human behavior in organizational settings in sport and leisure industry, and the role of managers and leaders in affecting that behavior.
The placement of an individual into a Sport, Tourism and Hospitality agency to observe and participate in its operation.
This course provides student with a fundamental understanding of research principles, concepts, methods, techniques, and application related to sports studies.
This course will provide students with an understanding of financial and economic principles relevant to the sport industry. The course also provides a comprehensive coverage of current economic and financial issues confronting the sport industry.
Advanced level of marketing concepts in sports industry.
Research opportunities in the STHM field are broad. Students can choose to work with one of the faculty members on a research direction which the faculty and student choose.
Independent studies are tutorials, directed and independent readings, directed and independent research, problem reports, and other individualized activities which allow students to explore in depth a specific aspect.
Independent studies are tutorials, directed and independent readings, directed and independent research, problem reports, and other individualized activities which allow students to explore in depth a specific aspect.
Independent studies are tutorials, directed and independent readings, directed and independent research, problem reports, and other individualized activities which allow students to explore in depth a specific aspect.
Independent studies are tutorials, directed and independent readings, directed and independent research, problem reports, and other individualized activities which allow students to explore in depth a specific aspect.
Course is designed to provide students with an overview to all aspects involved in the Sport, Tourism and Hospitality field through classroom lectures, guest speakers, and field trips.