Advertising, Emphasis

 Bison icon - General Education Course

 Mortarboard Icon - Milestone course: a key success marker for your major. See your advisor to discuss the importance of this course in your plan of study.

Major

The Core Curriculum is designed to foster critical thinking skills and introduce students to basic domains of thinking that transcend disciplines. The Core applies to all majors. Information on specific classes in the Core can be found at https://www.marshall.edu/gened/.

Core Curriculum
Core 1: Critical Thinking
FYS 100First Yr Sem Critical Thinking3
Critical Thinking3
Critical Thinking3
Core 2
ENG 101 Bison image  Cap graduation image Beginning Composition3
ENG 201 Bison image  Cap graduation image Advanced Composition3
CMM 103 Bison image  Cap graduation image Fund Speech-Communication3
Core II Mathematics3
Core II Natural/Physical Science4
Core II Humanities3
Core II Social Science3
Core II Fine Arts3
Additional University Requirements
Writing Intensive3
Writing Intensive3
International or Multicultural3
JMC 439 Bison image AD-PR Campaign Management (Capstone)3
Major Requirements
Modern Language3
Modern Language3
Select one of the following Cultural courses:3
Cultural Anthropology (CT)
Introductory Sociology (CT)
Intro to Human Geography (CT)
Muticultural 3
International 13
History Elective3
Literature Elective3
Literature Elective3
JMC 101 Bison image  Cap graduation image Media Literacy3
JMC 102 Cap graduation image Media Toolbox3
JMC 103Language Use for Media1
JMC 241 Cap graduation image Media Design3
JMC 260Digital Imaging for JMC3
JMC 345Mass Comm Law and Ethics3
JMC 361Digital Presence3
JMC 470/490Professional Practicum (Internship)1-4
Area of Emphasis-Specific
JMC 330 Cap graduation image AD-PR Principles and Ethics3
JMC 380AD-PR and Continuity Writing3
JMC 383Content Creation3
JMC 408Research Analytics3
JMC 439 Bison image AD-PR Campaign Management3
JMC Elective 300/4003
JMC 415Content Strategy3
JMC 424Media Strategy3
JMC Elective 300/400 3
MKT 340MKT Concepts and Applications3
Any other business course3
Non-JMC elective3
Non-JMC elective3
Non-JMC elective1

Major Information

  • All journalism and mass communications majors must pass a language proficiency exam before admission to any JMC courses at the 300/400 level. The language proficiency requirement may also be met by completing JMC 100 Fund Jrn Writing & Edit with a C or better or by completing JMC 103 Language Use for Media with a C or better. ACT verbal scores of 30 or better or SAT verbal scores of 650 or better may be used in place of the exam.
  • No more than 4 hours of non-JMC electives may be completed in PEL.
  • All SOJMC majors must complete 3 credit hours of internship. Ideally, internships should be completed during the summer between the junior and senior years. To ensure your work is properly credited, you must work through the internship director.
    • Submit a complete internship application.
    • Secure approval of the employment or other work.
    • Get permission to enroll in JMC 490 Jrn & Mass Comm Internship I , JMC 491 Jrn & Mass Comm Intern II or JMC 470 Professional Practicum.
    • Maintain weekly contact, attend scheduled meetings and submit a final report and a portfolio.

 Bison icon - General Education Course

 Mortarboard Icon - Milestone course: a key success marker for your major. See your advisor to discuss the importance of this course in your plan of study.

Four Year Plan

Careers in journalism and mass communications are increasingly multilayered as technology and new media outlets spur fresh job titles and responsibilities in social media, web management, multimedia, video production, and data analysis in addition to traditional positions. Majors in SOJMC are configured to reflect new realities of the industry, provide a foundation for all JMC fields that then fan into specializations. This emphasis prepares students to create ads, plan and execute media buys, and complete campaigns. Advertising trains students for agency positions but many graduates work for small businesses, corporations and their own enterprises. Students will learn how to publicize products and services for companies and organizations by employing skills in writing, designing and planning.

Plan of Study Grid
First Year
First SemesterCredit Hours
FYS 100 First Yr Sem Critical Thinking 3
JMC 101 Bison image  Cap graduation image Media Literacy 3
JMC 103 Language Use for Media 1
CMM 103 Bison image  Cap graduation image Fund Speech-Communication 3
ENG 101 Bison image  Cap graduation image Beginning Composition 3
Core II Fine Arts 3
UNI 100 Freshman First Class 1
 Credit Hours17
Second Semester
Core II Mathematics 3
JMC 102 Cap graduation image Media Toolbox 3
JMC 241 Cap graduation image Media Design 3
Core I Critical Thinking 3
Core II Social Science 3
 Credit Hours15
Second Year
First Semester
JMC 330 Cap graduation image AD-PR Principles and Ethics 3
JMC 380 AD-PR and Continuity Writing 3
ENG 201 Bison image  Cap graduation image Advanced Composition 3
Core I Critical Thinking 3
Core II Physical/Natural Science 4
 Credit Hours16
Second Semester
JMC 260 Digital Imaging for JMC 3
Select one of the following: 3
Cultural Anthropology (CT)  
Introductory Sociology (CT)  
Intro to Human Geography (CT)  
Core II Humanities (WI) 3
Literature Elective 3
History Elective 3
 Credit Hours15
Third Year
First Semester
JMC 383 Content Creation 3
JMC 408 Research Analytics 3
Any Additional Business Course 3
Literature Elective (WI) 3
Any Modern Language 3
 Credit Hours15
Second Semester
JMC 424 Media Strategy 3
JMC Elective 300/400 3
MKT 340 MKT Concepts and Applications 3
Multicultural 3
Any Modern Language 3
 Credit Hours15
Fourth Year
First Semester
JMC 361 Digital Presence 3
JMC 415 Content Strategy 3
JMC Elective 300/400 3
Non-JMC Elective 3
JMC 490 Jrn & Mass Comm Internship I (if not taken during summer) 2 3
 Credit Hours15
Second Semester
JMC 345 Mass Comm Law and Ethics 3
JMC 439 Bison image AD-PR Campaign Management 3
International 1 3
Non-JMC Elective 300/400 4
 Credit Hours13
 Total Credit Hours121