School of Journalism and Mass Communications
Courses
Preparatory course to develop writing and editing skills specifically as related to professional journalism and mass communication. Required if score is less than 77 on School-administered language-skills test. Not counted toward graduation.
This course equips students with the critical skills needed to navigate, analyze and engage with various forms of media.
Introduction to media writing, creative and critical thinking, information literacy, data management, computer search tools, social media and interviewing for mass communications professionals.
Review of English grammar and usage; preparation for taking SOJMC standard language exam.
This course provides students with an overview of fundamental approaches, theories and perspectives essential to successfully complete a minor in media studies.
Fundamentals of audio production, including operation of audio equipment, microphone techniques, digital editing and audio production. Laboratory work at WMUL-FM is required.
Introduction to Sports Journalism involves applying the core principles of journalism (honesty, accuracy, clarity, fairness, accountability) to covering any sports related activity.
Pre-req: JMC 101 with a minimum grade of C.
Design principles; conceive, create and evaluate executions for print, websites, mobile applications, information-based and ad-based graphics.
This course provides a comprehensive introduction to the world of esports broadcasting, focusing on the skills, tools, and techniques required to produce professional-quality esports content.
An examination of theories, practices and techniques of strategic communications used by agencies and organizations.
Methods of taking and editing still and video digital images for print, broadcast and digital publication.
Students will learn the basics of narrative podcasting, including the history of audio storytelling, branding and listener engagement, production and distribution, script writing, interviewing and editing.
Staff responsibility on campus broadcast facility, WMUL-FM. (PR: Permission of instructor and the satisfactory completion of one year of service on WMUL.)
Staff responsibility on campus broadcast facility, WMUL-FM. (PR: Permission of instructor and the satisfactory completion of one year of service on WMUL.)
Practice in gathering and writing news. Emphasis placed on beat assignment reporting, interviewing techniques, and specialized reporting. A laboratory class in which students write for student media.
Pre-req: JMC 300 with a minimum grade of C.
Advanced course in copy editing, headline writing and design for daily, community and public relations newspapers/newsletters. Laboratory instruction in the printed and online issues of the university newspaper.
In-depth news reporting on the sports beat, breaking news and analysis.
Pre-req: JMC 300 with a minimum grade of C.
Copy editing for newspapers, magazines and online, with emphasis on finding and correcting errors of fact, grammar, spelling. AP style; writing headlines; selecting and placing stories in publications.
Pre-req: JMC 300 with a minimum grade of C.
An examination of advertising and public relations theories and practices used by organizations across all sectors of society. Special emphasis on the role of ethics in advertising and public relations.
Specialized training in the interpretive skills of announcing and newscasting.
Pre-req: JMC 101.
Introduction and overview of electronic journalism. Emphasis on broadcast writing. Students will report for Newscenter 88 WMUL-FM.
Pre-req: JMC 102 with a minimum grade of C.
Explores esports shoutcasting, including live commentary, storytelling techniques, production skills, and industry professionalism. Emphasizes practical experience with tools such as OBS while preparing students for careers in esports broadcasting.
Pre-req: JMC 242 with a minimum grade of C.
A cross-media overview combining study of legal concepts important to the media practitioner, ethical conflicts encountered, and application of legal precedents and ethical principles.
Pre-req: JMC 300 with a minimum grade of C or JMC 340 with a minimum grade of C or JMC 380 with a minimum grade of C.
Digital strategies in news and strategic communication contexts including digital presence and content development; ethical issues and best practices.
Students learn advanced podcasting techniques, music and sound effects, audio mixing, mastering, and multi-track production techniques and explore legal issues such as intellectual property and copyrights permissions.
Pre-req: JMC 231 with a minimum grade of C and JMC 265 with a minimum grade of C.
Staff responsibility on campus broadcast facilities. (PR: Permission of instructor)
Staff responsibility on campus broadcast facilities. (PR: Permission of instructor)
Crafting of multimedia content for advertising-public relations and broadcast continuity with attention to communications strategy development, script formats and writing styles for traditional, digital and social media.
Pre-req: JMC 330 with a minimum grade of C or MKT 340 with a minimum grade of C.
Concept-driven media design with an emphasis on digital media.
Pre-req: JMC 241 with a minimum grade of C.
Introduction to business side of mass media with emphasis on sales in television and radio; consideration of competing media; differences between commercial and public broadcasting; and the elements of underwriting.
A cross-media overview of the legal concepts important to the media professional with special focus on the roles, rights and responsibilities of those individuals.
The development of mass communication in the United States, including journalism, broadcasting, public relations and advertising, and the relation of media history to political, economic and social trends in America.
Introduction to methods and tools used to monitor, inform and evaluate advertising & public relations decisions including applications of research methods, data analysis and social and digital media analytics.
Pre-req: JMC 330 with a minimum grade of C or MKT 340 with a minimum grade of C.
Study of the organization and functions of the magazine editorial department, with practice in planning magazine content, laying out pages and establishing production procedures.
Pre-req: JRN 241 or JMC 241.
Advanced instruction involving in-depth cross media reporting on operations of government, nonprofit organizations and some social issues. Special emphasis on understanding and explaining their public statements, budgets and finances.
Pre-req: JMC 301 with a minimum grade of C.
Students will analyze advertising problems, propose strategic solutions, create messages and present strategies to a client. Students will write, design and produce advertising for a variety of media.
Pre-req: JMC 380 with a minimum grade of C and JMC 383 with a minimum grade of C.
Covers special circumstances faced by electronic media managers including programming, audience development, legal constraints, employment practices, technological developments, social pressures and other concerns.
Introduction to research and planning for advertising & public relations message distribution including audience analysis, media analytics and evaluation metrics for paid, owned and earned traditional, digital and social media.
Pre-req: JMC 330 with a minimum grade of C or MKT 340 with a minimum grade of C.
Fundamentals of researching and writing the popular, factual magazine article; techniques of selling articles to magazines.
Collective 37, Marshall University’s student-run communications agency, provides the opportunity to apply skills learned in other courses to complete work for clients. Course open to all majors. Permission only.
Development of the elements necessary for the production of detailed video projects. Students study the creation and production of public affairs, educational and creative video programming.
Pre-req: JMC 332.
Development of various systems of mass communications and comparison with the United States.
Analysis of public relations problems, issues and crises experienced by business, non-profit, government, education, and healthcare organizations, with particular emphasis on ethical problem solving and crisis elimination.
Pre-req: JMC 330 with a minimum grade of C.
Students function as an AD & PR agency that researches, plans, implements and evaluates advertising and public relations campaigns for clients.
Pre-req: JMC 241 with a minimum grade of C and (JMC 330 with a minimum grade of C or MKT 340 with a minimum grade of C) and (JMC 300 with a minimum grade of C or JMC 380 with a minimum grade of C) and (JMC 415 with a minimum grade of C or JMC 424 with a minimum grade of C or JMC 437 with a minimum grade of C).
An examination of the current political, social, economic and legal issues affecting the decision making process in the newsrooms and programming centers of the electronic media. (PR: jr standing)
Students report, shoot, edit, write, produce and anchor MU Report, a student-produced newscast, on an advanced level. The class makes use of the university's television studio.
Pre-req: JMC 451.
A seminar that explores the portrayals and participation of women and people of color in the mass media.
Creative and practical aspects of typography, design and interactivity of online communications for the mass media.
Pre-req: JMC 241.
An advanced laboratory reporting class in which students, in teams and individually, produce multimedia stories including audio, video, still photos, text and graphics for publication. (Capstone)
Pre-req: JMC 260 with a minimum grade of C and JMC 301 with a minimum grade of C.
Identifying, analyzing and discussing issues that challenge environmental communications, strategizing the creation of comprehensible environmental messages, and examining philosophies that underpin environmental communications.
Instruction to assist students in meeting career expectations. Short-term courses designed to bridge instructional programs and practices of professional journalism. Students may participate in supervised publications work in reporting, editing and advertising.
Students will view, critique and evaluate the genres of nonfiction storytelling. Students will produce an original 15-minute video to be screened to the public.
Pre-req: (JMC 260 with a minimum grade of C or JMC 360 with a minimum grade of C) and (JMC 201 with a minimum grade of C or JMC 221 with a minimum grade of C or JMC 300 with a minimum grade of C or JMC 380 with a minimum grade of C) and (JMC 260 with a minimum grade of C or JMC 360 with a minimum grade of C or JMC 332 with a minimum grade of C or JMC 432 with a minimum grade of C).
Independent or group studies or projects under the direction of a faculty member. Includes regular meetings with the instructor. Projects may include mass communication research or group field projects.
Independent or group studies or projects under the direction of a faculty member. Includes regular meetings with the instructor. Projects may include mass communication research or group field projects.
Supervised mass communications work as a professional journalist/communicator for a media company, communications agency or communications division in an organization or business. Conference with internship coordinator for internship evaluation.
Supervised mass communications work as a professional professional journalist/communicator for a media company, communications agency or communications division in an organization or business. Conference with internship coordinator for internship evaluation.
Students will assess their work and prepare artifacts for their professional portfolio and program review.