Integrated Strategic Communications, Graduate Certificate

Admission Requirements

Admission to the certificate programs requires:

  • official transcript baccalaureate degree from a regionally accredited college or university,
  • an application for admission to a certificate program or a Secondary Program Request form if already admitted to a graduate degree program,
  • at least a 2.5 undergraduate GPA, and
  • a 3.0 graduate GPA if already awarded a master’s degree, or current admission to a Marshall University graduate program

Courses completed in certificate programs can apply to an M.A.J. where appropriate. (Students who want to apply certificate credit to a master’s must meet all admission requirements for the M.A.J. including completion of the GRE.)

Students must maintain a 3.0 GPA in all coursework with no more than two C’s. If the student falls below these standards, the student will be placed on academic probation. A student who successfully completes the series of courses will earn a certificate.

Plan of Study

Students pursuing the graduate certificate in Integrated Strategic Communications must complete 15 hours as follows:

Required Courses
JMC 508Research and Analytics3
JMC 515Content Strategy3
or JMC 538 Public Relations Case Studies
Select nine hours of the following:9
Content Strategy (if not taken as part of required six hours)
AD-PR Video Production
Public Relations Planning
Public Relations Case Studies (if not taken as part of required six hours)
AD-PR Campaigns
Sem In Public Relations
Web Strategies for JMC
Total Credit Hours15