Journalism & Mass Comm. (JMC)
Advanced methods of taking and editing still and video images for print, broadcast and online publication.
Principles and techniques of cross-media news writing for graduate student reporters and public relations professionals who have no prior experience in news writing.
Legal aspects of mass communications as they apply to the professional journalist.
The development of the press in the United States, the contributions of American journalist, the rise of radio and television, and the relationship of communication developments to political, economic and social trends in America.
Creative direction in developing the personality, reputation, appearance and character of great brand consistent in all aspects of a brand.
Introduction to methods and tools used to monitor, inform and evaluate advertising-public relations decisions including applications of research methods and analytics.
Study of the organization, and functions of the magazine editorial department, with practice in planning magazine content, laying out pages and establishing production procedures.
Advanced instruction in cross media reporting local, state, and federal government; politics, finance, and labor; social and environmental issues, with emphasis on background and interpretation. Course includes field trips and guest speakers.
Students will analyze advertising-public relations content problems, propose strategic solutions, create content and present strategies. Students will write, design and produce content for a variety of media. 3 hours.
Focuses on the delivery of advertising-public relations messages with attention to the development of audience personas, content management and analytics for traditional, digital and social media.
Fundamentals of researching and writing popular, factual magazine articles; techniques of selling articles to maga- zines.
Students will create and produce various informational, promotional, and training videos for companies and organizations. Students will learn to make and critique AD-PR videos that inform, persuade and entertain. Development of the use of video for communication and instruction in businesses, agencies, and education. Pro- duction and utilization of video units for specific objectives.
Development of the elements necessary for the production of detailed video projects. Students study the creation and production of public affairs, educational and creative video programming. (PR: JMC 332)
Development of various systems of mass communications and comparison with the United States.
Public relations planning, writing and pitching of strategies and tactics to clients.
Examination of the handling of public relations problems and opportunities by business, educational, governmental, and social organizations, with particular emphasis on public relations analysis and problem solving. (PR JRN 330)
An examination of the current political, social, economic and legal issues affecting the decision making process in the newsrooms and programming centers of the electronic media. (PR: Jr. standing)
Students report, shoot, edit, write, produce, and anchor "MU Report," a student-produced newscast. The class makes use of university broadcast facilities and West Virginia Public Television as available.
Students report, shoot, edit, write, produce, and anchor "MU Report," a student-produced newscast, on a more advanced level. The class makes use of university broadcast facilities and West Virginia Public Television as available.
Pre-req: JMC 551.
A seminar that explores the participation of women and people of color in mass media; representations of gender and race are examined.
Creative and practical aspects of typography, design and interactivity of online communications for the mass media.
Identifying, analyzing and discussing issues that challenge environmental communications, strategizing the creation of comprehensible environmental messages and examining philosophies that underpin environmental communications.
Students will produce an original 15-minute film, defend their filmmaking technique in an oral presentation, and perform an in-depth written and oral presentation on one filmmaker.
Supervised journalistic work with the professional media. Course is for students without substantial professional media experience. Arrangements must be made in advance the School of Journalism internship director.
Supervised journalistic or mass communications work with professional media including newspapers, magazines, radio, television, advertising and public relations departments or agencies. Students must have completed a previous internship. (PR: Permission and JMC 590)
Introduction to the graduate studies for mass communicators. Emphasis on theories and methods used to investigate human/mediated communication in social science. Includes introductions to vocabulary, research, protocol and presentation.
Major theoretical concepts in mass communications are studied as a basis for understanding the communications process and the institutional impact of the mass media on the individual and on society. Required of all majors.
An in-depth examination of the process and practice of media management.
The course examines the legal framework of American media from an ethical perspective. It also covers a basic framework of both the law and ethics.
This course cultivates brainstorming and critiquing methods and incubates ideas in a collaborative setting. Studens will build useful networks, and formulate a creative process tailored to their Master's Initiative Project.
Theoretical and practical aspects of public relations, with special projects and readings to provide skills and insights requisite to success in the profession. Seminar discussions and research projects.
Analysis of mass media development in the United States and of current media problems, with emphasis on research.
This JMC course examines public relations practices and techniques used in health care.
Intensive critical analysis of broadcasting programs and programming procedures from the sociocultural, literary, political and industry points of view. (PR: JMC 433 or JMC 533 or equivalent)
This course engages students in the human-centered design thinking process for the innovative transformation of products and services.
A seminar that analyzes Web strategies in news and strategic communications contexts. Students will examine online media trends; content development; and legal and ethical issues.
This course investigates the political, economic, and cultural influences of new communications technologies, both in history and in today's world.
This course examines storytelling within organizations. Emphasis is on the theory behind storytelling and applying theory to practical internal and external scenarios using storytelling as a tactic in organizational PR.
Creation of a non-traditional digital thesis in an applicable professional or scholarly subject through intensive research and creative technique.