Journalism & Mass Comm. (JMC)

JMC 500 Digital Imaging II3 Credit hours   

Advanced methods of taking and editing still and video images for print, broadcast and online publication.

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JMC 501 Multi-Media Writing3 Credit hours   

Principles and techniques of cross-media news writing for graduate student reporters and public relations professionals who have no prior experience in news writing.

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JMC 502 Law of Mass Communication3 Credit hours   

Legal aspects of mass communications as they apply to the professional journalist.

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JMC 504 Hist Am JRN & Mass Comm3 Credit hours   

The development of the press in the United States, the contributions of American journalist, the rise of radio and television, and the relationship of communication developments to political, economic and social trends in America.

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JMC 506 Branding3 Credit hours   

Creative direction in developing the personality, reputation, appearance and character of great brand consistent in all aspects of a brand.

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JMC 508 Research and Analytics3 Credit hours   

Introduction to methods and tools used to monitor, inform and evaluate advertising-public relations decisions including applications of research methods and analytics.

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JMC 510 Magazine Editorial Prac3 Credit hours   

Study of the organization, and functions of the magazine editorial department, with practice in planning magazine content, laying out pages and establishing production procedures.

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JMC 514 Reporting Public Affairs3 Credit hours   

Advanced instruction in cross media reporting local, state, and federal government; politics, finance, and labor; social and environmental issues, with emphasis on background and interpretation. Course includes field trips and guest speakers.

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JMC 515 Content Strategy3 Credit hours   

Students will analyze advertising-public relations content problems, propose strategic solutions, create content and present strategies. Students will write, design and produce content for a variety of media. 3 hours.

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JMC 524 Media Strategy3 Credit hours   

Focuses on the delivery of advertising-public relations messages with attention to the development of audience personas, content management and analytics for traditional, digital and social media.

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JMC 530 Magazine Article Writing3 Credit hours   

Fundamentals of researching and writing popular, factual magazine articles; techniques of selling articles to maga- zines.

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JMC 532 AD-PR Video Production3 Credit hours   

Students will create and produce various informational, promotional, and training videos for companies and organizations. Students will learn to make and critique AD-PR videos that inform, persuade and entertain. Development of the use of video for communication and instruction in businesses, agencies, and education. Pro- duction and utilization of video units for specific objectives.

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JMC 534 Advanced Video3 Credit hours   

Development of the elements necessary for the production of detailed video projects. Students study the creation and production of public affairs, educational and creative video programming. (PR: JMC 332)

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JMC 536 International Mass Comm3 Credit hours   

Development of various systems of mass communications and comparison with the United States.

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JMC 537 Public Relations Planning3 Credit hours   

Public relations planning, writing and pitching of strategies and tactics to clients.

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JMC 538 Public Relations Case Studies3 Credit hours   

Examination of the handling of public relations problems and opportunities by business, educational, governmental, and social organizations, with particular emphasis on public relations analysis and problem solving. (PR JRN 330)

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JMC 539 AD-PR Campaigns3 Credit hours   

Students function as an AD-PR firm that researches, plans, implements, and evaluates advertising and public relations campaigns for clients.

Pre-req: JMC 537 and JMC 538.

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JMC 550 Contemp Issues Radio-TV3 Credit hours   

An examination of the current political, social, economic and legal issues affecting the decision making process in the newsrooms and programming centers of the electronic media. (PR: Jr. standing)

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JMC 551 Television Reporting I3 Credit hours   

Students report, shoot, edit, write, produce, and anchor "MU Report," a student-produced newscast. The class makes use of university broadcast facilities and West Virginia Public Television as available.

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JMC 552 Advanced TV Reporting3 Credit hours   

Students report, shoot, edit, write, produce, and anchor "MU Report," a student-produced newscast, on a more advanced level. The class makes use of university broadcast facilities and West Virginia Public Television as available.

Pre-req: JMC 551.

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JMC 555 Race Gender & Mass Media3 Credit hours   

A seminar that explores the participation of women and people of color in mass media; representations of gender and race are examined.

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JMC 562 Web Design for Mass Media3 Credit hours   

Creative and practical aspects of typography, design and interactivity of online communications for the mass media.

Attributes: No Textbook Required
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JMC 568 Environmental Mass Comm3 Credit hours   

Identifying, analyzing and discussing issues that challenge environmental communications, strategizing the creation of comprehensible environmental messages and examining philosophies that underpin environmental communications.

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JMC 575 Documentary Journalism3 Credit hours   

Students will produce an original 15-minute film, defend their filmmaking technique in an oral presentation, and perform an in-depth written and oral presentation on one filmmaker.

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JMC 580 Special Topics1-4 Credit hours   
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JMC 581 Special Topics1-4 Credit hours   
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JMC 585 Independent Study1-4 Credit hours   
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JMC 586 Independent Study1-4 Credit hours   
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JMC 587 Independent Study1-4 Credit hours   
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JMC 588 Independent Study1-4 Credit hours   
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JMC 590 Jrn & Mass Comm Internship I1-3 Credit hours   

Supervised journalistic work with the professional media. Course is for students without substantial professional media experience. Arrangements must be made in advance the School of Journalism internship director.

Attributes: No Textbook Required
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JMC 591 Jrn & Mass Comm Intern II1-3 Credit hours   

Supervised journalistic or mass communications work with professional media including newspapers, magazines, radio, television, advertising and public relations departments or agencies. Students must have completed a previous internship. (PR: Permission and JMC 590)

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JMC 600 Proseminar in Mass Comm3 Credit hours   

Introduction to the graduate studies for mass communicators. Emphasis on theories and methods used to investigate human/mediated communication in social science. Includes introductions to vocabulary, research, protocol and presentation.

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JMC 601 Theory of Mass Comm3 Credit hours   

Major theoretical concepts in mass communications are studied as a basis for understanding the communications process and the institutional impact of the mass media on the individual and on society. Required of all majors.

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JMC 602 Mass Comm Research & Methods3 Credit hours   

Research techniques applied to problems of mass communica- tions including computer applications, with emphasis on mastery gained by participation in specialized research projects. Required of all majors.

Pre-req: JMC 601 and EDF 517 or PSY 517.

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JMC 603 Media Management3 Credit hours   

An in-depth examination of the process and practice of media management.

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JMC 604 Law and Ethics3 Credit hours   

The course examines the legal framework of American media from an ethical perspective. It also covers a basic framework of both the law and ethics.

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JMC 605 Master's Network3 Credit hours   

This course cultivates brainstorming and critiquing methods and incubates ideas in a collaborative setting. Studens will build useful networks, and formulate a creative process tailored to their Master's Initiative Project.

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JMC 609 Sem In Public Relations3 Credit hours   

Theoretical and practical aspects of public relations, with special projects and readings to provide skills and insights requisite to success in the profession. Seminar discussions and research projects.

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JMC 612 Hist Mass Communications3 Credit hours   

Analysis of mass media development in the United States and of current media problems, with emphasis on research.

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JMC 620 PR in Health Care3 Credit hours   

This JMC course examines public relations practices and techniques used in health care.

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JMC 630 Seminar Media Criticism3 Credit hours   

Intensive critical analysis of broadcasting programs and programming procedures from the sociocultural, literary, political and industry points of view. (PR: JMC 433 or JMC 533 or equivalent)

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JMC 640 Design Thinking3 Credit hours   

This course engages students in the human-centered design thinking process for the innovative transformation of products and services.

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JMC 641 Web Strategies for JMC3 Credit hours   

A seminar that analyzes Web strategies in news and strategic communications contexts. Students will examine online media trends; content development; and legal and ethical issues.

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JMC 643 New Media Cultures3 Credit hours   

This course investigates the political, economic, and cultural influences of new communications technologies, both in history and in today's world.

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JMC 650 Special Topics1-3 Credit hours   
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JMC 651 Special Topics1-3 Credit hours   
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JMC 678 Organization Storytelling3 Credit hours   

This course examines storytelling within organizations. Emphasis is on the theory behind storytelling and applying theory to practical internal and external scenarios using storytelling as a tactic in organizational PR.

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JMC 681 Thesis1-6 Credit hours   
Attributes: No Textbook Required
Grade Mode: Credit/No Credit Grade Only
JMC 682 Master's Initiative6 Credit hours   

Creation of a non-traditional digital thesis in an applicable professional or scholarly subject through intensive research and creative technique.

Grade Mode: Credit/No Credit Grade Only
JMC 685 Independent Study1-4 Credit hours   
Attributes: No Textbook Required
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